Dear Dealer Members,
As this issue of San Diego Dealer highlights another successful San Diego International Auto Show, I want to take a moment to recognize the tremendous value this event continues to bring to our dealers, numerous manufacturers and our community.
The auto show remains one of the most powerful opportunities we have to connect consumers directly with our products and brands. Seeing thousands of attendees exploring and experiencing new vehicles firsthand is a reminder that no digital experience can replace the excitement of sitting in a vehicle, interacting with product specialists, comparing options in person and even taking a test drive. The enthusiasm and engagement generated at the show continue to translate into meaningful purchase influence for our dealers and manufacturers alike.
Just as importantly, the auto show serves as the primary fundraising mechanism for the New Car Dealers Association, allowing the NCDA to continue advocating on behalf of San Diego County dealers and supporting the issues that impact our businesses every day.
As I conclude my second term serving as chairman of the NCDA, I’ve had a unique opportunity to reflect on how much our industry has evolved over the past decade, and at the same time, how important the role of this association remains for San Diego dealers.
From evolving consumer expectations to new technologies and regulatory challenges, dealers today are navigating one of the most transformative periods our industry has experienced. While the challenges facing dealers today may look different than they did 10 years ago, the mission of the NCDA has remained constant: protecting dealer interests, advocating on critical legislative and regulatory issues, and ensuring dealers have a strong voice in a rapidly changing automotive environment. Having served as chairman both then and now, I can say with confidence that the work being done by this organization is more important than ever.
It has truly been a privilege to serve this association and represent our dealer community. I am extremely proud of the work the NCDA continues to do on behalf of dealers throughout San Diego County and the important role our industry plays in the region’s economy.
I would like to personally thank my fellow board members for their leadership, dedication and partnership throughout my tenure. Their commitment to our industry and our dealers is sincerely appreciated.
Most importantly, thank you to all of our dealer members for your continued support and involvement with the association. I encourage each of you to remain engaged and proactive with the NCDA as we continue working together to strengthen and protect our industry for the future.
Sincerely,
Paul Dyke
Chairman, New Car Dealers Association
