The New Car Dealers Association San Diego County (NCDA) is pleased to welcome Tyler Gray as our new Marketing and Operations Manager.

A native of San Diego and graduate of San Diego State University, Gray brings many years of digital marketing experience, as well as four years of small-business ownership and automotive retail experience working for San Diego area dealers. Gray returns to the automotive industry after working in high‑volume retail sales for the past several years.

“Tyler is a great addition to our team with his extensive knowledge of dealership operations and event production, combined with his widespread experience in various facets of digital marketing,” said Scott Webb, NCDA president. “His successful sales experience and insight into younger market demographics will help expand opportunities for our partners at the NCDA and SDIAS.”

Gray is responsible for sponsorship and exhibitor relationships for a variety of product and service categories for the upcoming 2025 San Diego Auto Show scheduled to be held Dec. 28, 2024, to Jan. 1, 2025, at the San Diego Convention Center. In addition, Gray will be involved in a number of dealer-facing initiatives for the NCDA, including involvement in our dealer communications, the California Sales Training Academy and associate member engagement efforts. Some of you may have met Tyler at the recent NCDA Golf Tournament & Annual Meeting/Luncheon, which was his first day on the job.

Gray is a devoted motorsports enthusiast, and regularly organizes performance driving events for the Southern California car community, where he also participates in grass-roots racing series throughout the year. He also brings an extensive personal network in the motorsports/manufacturer spaces.

Tyler can be reached by email at tyler@ncda.com or by phone at (858) 550-0080, ext. 13.