Dear Dealer Members,

With this issue of the San Diego Dealer magazine, we pay tribute to the “Dean of Dealers” as we wish Dean Manfield well in his retirement after 34 years at the helm of the New Car Dealers Association San Diego County.

Dean arrived in San Diego from Montana in 1989 to an association that was in need of a transformation, and through his innovative ideas and steadfast leadership, as well as the support from many iconic San Diego franchised new car dealers, today’s NCDA is one of the most respected metro dealer associations in the country.

From innovative PR programs like Image ’95 and the formation of the California Sales Training Academy to creating a state-of-the-art facility and developing the San Diego International Auto Show into one of the most successful auto shows in the country, Dean has left his indelible mark here in San Diego.

I’ve had the great fortune to work alongside Dean for nearly a decade, and I’ve benefitted greatly from his 30+ years of valuable experience and thoughtful guidance. I am also humbled by his support for my transition into the role of president of this great organization. As I’ve mentioned to some of you, Dean has taught me just about everything I know about managing a dealer association, but certainly not everything he knows.

Here at the NCDA, we’re still coming to grips with the idea that Dean won’t be coming into the office any longer. However, his lasting influence and legacy will continue to guide us into the future. Enjoy your retirement, Dean; you’ve certainly earned it!

Best regards,
Scott