Pub. 8 2019-2020 Issue 3

SPRING 2020 31 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD 2019 thru May YTD 2020 thru May % change YTD 2019 thru May YTD 2020 thru May Acura 713 496 -30% 1.2% 1.1% Alfa Romeo 144 97 -33% 0.3% 0.2% Audi 1,056 784 -26% 1.8% 1.8% BMW 1,775 1,370 -23% 3.1% 3.1% Buick 176 138 -22% 0.3% 0.3% Cadillac 237 145 -39% 0.4% 0.3% Chevrolet 2,926 2,525 -14% 5.1% 5.7% Chrysler 232 121 -48% 0.4% 0.3% Dodge 474 423 -11% 0.8% 1.0% FIAT 64 24 -63% 0.1% 0.1% Ford 4,491 3,539 -21% 7.8% 8.0% Genesis 38 70 84% 0.1% 0.2% GMC 600 492 -18% 1.0% 1.1% Honda 7,593 5,380 -29% 13.2% 12.1% Hyundai 2,187 1,780 -19% 3.8% 4.0% Infiniti 534 295 -45% 0.9% 0.7% Jaguar 157 101 -36% 0.3% 0.2% Jeep 2,128 1,494 -30% 3.7% 3.4% Kia 2,248 2,201 -2% 3.9% 5.0% Land Rover 648 429 -34% 1.1% 1.0% Lexus 2,046 1,396 -32% 3.6% 3.1% Lincoln 220 175 -20% 0.4% 0.4% Maserati 67 46 -31% 0.1% 0.1% Mazda 1,751 1,331 -24% 3.0% 3.0% Mercedes 1,806 1,326 -27% 3.1% 3.0% MINI 173 172 -1% 0.3% 0.4% Mitsubishi 151 84 -44% 0.3% 0.2% Nissan 3,305 2,071 -37% 5.8% 4.7% Other 144 95 -34% 0.3% 0.2% Porsche 402 297 -26% 0.7% 0.7% Ram 995 813 -18% 1.7% 1.8% Subaru 2,881 2,275 -21% 5.0% 5.1% Tesla 2,664 2,549 -4% 4.6% 5.7% Toyota 10,454 8,255 -21% 18.2% 18.6% Volkswagen 1,562 1,240 -21% 2.7% 2.8% Volvo 402 380 -5% 0.7% 0.9% 0.0 5.0 10.0 15.0 20.0 Volkswagen Mazda Mercedes BMW Lexus Jeep Hyundai Nissan Kia Subaru Chevrolet Tesla Ford Honda Toyota 2.7 3.0 3.1 3.1 3.6 3.7 3.8 5.8 3.9 5.0 5.1 4.6 7.8 13.2 18.2 2.8 3.0 3.0 3.1 3.1 3.4 4.0 4.7 5 5.1 5.7 5.7 8.0 12.1 18.6 Market Share YTD 2020 thru May YTD 2019 thru May This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Any material quoted must be attributed to San Diego Auto Out- look, published by Auto Outlook, Inc. on behalf of NCDA San Diego County. Data source must also be shown as “Data Source: AutoCount Data from Experian.” Please contact the Association with any questions or comments regarding the publication. Copyright June 2020. San Diego Auto Outlook Data thru May 2020 County Market Share for Top 15 Selling Brands YTD 2020 thru May vs. YTD 2019 Data Source: AutoCount data from Experian. Top ten ranked brands in each percent change category are shaded gray. Data Source: AutoCount data from Experian.