Pub. 8 2019-2020 Issue 3

SPRING 2020 15 see industries —which ordinarily are unable to go remote because they were based on the need for a customer to be physically present —figure out ways to provide a remote customer experience. An incredibly outside-the-box example can be found as museums, zoos, and even theme parks are going remote. Monterey Bay Aquarium and Walt Disney World have gone remote using live-streaming video and a form of virtual reality applications like Google Street View, so guests who’ve had to cancel their vacation can still “walk through” Disney World with their families for something to do. If Walt Disney World, an in-person entertainment giant with visceral experiences, can find a way to go remote, imagine the remote possibilities available to other industries around the world. Innovation Is Needed More Than Ever While our worlds may seem to be in a period of indefinite stasis, the world and peoples’ needs don’t stop. A Hard Trend most people take for granted is that there are more than 500 cycles that continue, such as the sun setting tonight and rising tomorrow, the stock market going down and going up, and the pandemic beginning and ending. If you have followed my writings, you know that I want us all to become positive disruptors, creating the disruptions that need to happen tomake the world a better place for all. Being a disruptor during times like these might sound contrary to what people want. However, when you’re a positive disruptor, you choose significance over success, focusing much less on you and what you have done, and more on what you can do for others in a significant way. When you look for ways to elevate your significance in times like these, you can find newways to change your community, your state, your nation, and, if you think big enough, even the world for the better. I can’t think of a more needed time than right now. Ask yourself: What can you and your organization do now that would have a significant impact on others? Stop looking at this economic and social slow down as a time to wallow in the disruption of your status quo. It is a free pass to innovate as much as you can! An identifiable Hard Trend based on the science of cycles is that the pandemic will end and the market and economy will bounce back. So, in the meantime, focus on the positive difference you canmake and what you can disrupt in a positive way — what you can do now to make a difference by helping others. The needs are massive and so are the opportunities to make a significant difference! Looking for Opportunity in Helping Others Consider this: Perhaps your organization has shifted to remote work with ease, whereas a customer of yours in a similar industry is struggling and falling behind. Is there a way to help them now? What if, in this unusual time of need, you didn’t charge them for the help? Would they remember that generosity in the future? This pandemic has inadvertently leveled the playing field; therefore, no one is safe from disruption, and this global disruption is happening a lot faster than digital disruption. We’re all in the same boat, so one major way to innovate is to find ways to help your customers through this in ways you haven’t thought of before. You’re thinking too small if you are thinking of offering them a discount on your product or service. It’s better to look at their desperate needs now and ways that help them stay afloat, which in turn might help you stay afloat. This concept isn’t solely constrained to business and customer relation- ships. This touches on the topic of thinking about your employees who rely on you. You may be in business as a unified organization, but an employee nowworking remotely with kids at home and having to think in terms of profits and losses in their personal life has unmet needs as well that you need to think about and act on. As you work to keep the doors open, what are you doing to take care of your own? Let’s return to the entertainment industry with an example of the National Basketball Association shutting down during this crisis. While it is no secret that owners, players, and team affiliates will be financially okay during this situation, the workers at the snack bars, restaurants, and merchandise stores will feel a major financial impact, if they can survive at all. However, many teams have stepped up and donated portions of their salaries to cover the losses the service employees will feel while out of work, which in turn incentivizes them to continue to work for the stadiums and gives them a sense of belonging to the organization. That has already created a positive change throughout the rest of the NBA, as other teams follow suit and help their fellow man and woman when in need. This positive disruption is spreading to other sports faster than any virus! Anticipation Will Get You Through This Hard times will pass, but the Hard Trend in times of complete uncertainty is that a new day will dawn with new opportunities to make a significant difference unfolding with it. There will be a tomorrow, so what are you doing to anticipate, innovate, and seize the opportunity it brings with it? Are you using this pandemic to be a positive disruptor or will COVID-19 close your business’ doors for good? It doesn’t have to. As my good friend W. Mitchell, who has been through several major accidents, says, “It’s not what happens to you. It’s what you do about it.” The way I see it, COVID-19 isn’t our biggest problem; it’s what we are doing, or not doing about it. Those of you who have readmy latest book, The Anticipatory Organization, know one of my principles is this: Take your biggest problem and skip it. The real problem for your business isn’t the virus, it’s how you are reacting to it. Don’t panic. Focus on defining the real problem both you and your customers are having and use the certainties found in Hard Trends to reveal a solution. There will be a future after the pandemic. If you are anticipatory, pre-solving predictable problems before you have them and becoming a positive disruptor creating the transformations that need to happen, you will find the future is bright. Daniel Burrus is considered one of the world’s leading futurist speakers on global trends and disruptive innovation. The NewYork Times has referred to himas one of the top three business gurus in highest demand as a speaker. This article originally appeared in the April 2020 edition of The Statement, the official member magazine of the Maryland Association of CPAs, and is reprinted with permission.