Pub. 8 2019-2020 Issue 2

FALL 2019 23 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '18 thru Nov. YTD '19 thru Nov.* % change YTD '18 thru Nov. YTD '19 thru Nov.* Acura 1,618 1,399 -14% 1.2% 1.1% Alfa Romeo 417 337 -19% 0.3% 0.3% Audi 2,615 2,285 -13% 1.9% 1.8% BMW 4,583 4,637 1% 3.4% 3.6% Buick 416 363 -13% 0.3% 0.3% Cadillac 694 675 -3% 0.5% 0.5% Chevrolet 8,208 7,368 -10% 6.0% 5.7% Chrysler 638 429 -33% 0.5% 0.3% Dodge 1,230 1,062 -14% 0.9% 0.8% FIAT 244 124 -49% 0.2% 0.1% Ford 12,890 11,128 -14% 9.5% 8.6% Genesis 126 167 33% 0.1% 0.1% GMC 1,603 1,379 -14% 1.2% 1.1% Honda 16,651 15,892 -5% 12.2% 12.3% Hyundai 4,764 4,867 2% 3.5% 3.8% Infiniti 1,281 1,051 -18% 0.9% 0.8% Jaguar 332 310 -7% 0.2% 0.2% Jeep 4,890 4,765 -3% 3.6% 3.7% Kia 5,704 5,458 -4% 4.2% 4.2% Land Rover 1,242 1,235 -1% 0.9% 1.0% Lexus 4,008 3,999 0% 2.9% 3.1% Lincoln 516 502 -3% 0.4% 0.4% Maserati 164 128 -22% 0.1% 0.1% Mazda 4,263 3,932 -8% 3.1% 3.0% Mercedes 4,370 4,381 0% 3.2% 3.4% MINI 660 442 -33% 0.5% 0.3% Mitsubishi 618 342 -45% 0.5% 0.3% Nissan 8,298 7,158 -14% 6.1% 5.5% Other 267 314 18% 0.2% 0.2% Porsche 892 991 11% 0.7% 0.8% Ram 2,068 2,322 12% 1.5% 1.8% Subaru 6,094 6,239 2% 4.5% 4.8% Tesla 5,043 5,777 15% 3.7% 4.5% Toyota 24,092 23,736 -1% 17.7% 18.3% Volkswagen 3,561 3,514 -1% 2.6% 2.7% Volvo 1,025 985 -4% 0.8% 0.8% 0.0 5.0 10.0 15.0 20.0 Volkswagen Mazda Lexus Mercedes BMW Jeep Hyundai Kia Tesla Subaru Nissan Chevrolet Ford Honda Toyota 2.6 3.1 2.9 3.2 3.4 3.6 3.5 4.2 3.7 4.5 6.1 6.0 9.5 12.2 17.7 2.7 3.0 3.1 3.4 3.6 3.7 3.8 4.2 4.5 4.8 5.5 5.7 8.6 12.3 18.3 Market Share YTD '19 thru Nov.* YTD '18 thru Nov. This report is sponsored by the New Car Dealers Association San Di- ego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, December 2019. Reproduction, including photocopying of this publication in whole or in part, is pro- hibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS.” San Diego Auto Outlook Data thru November 2019 County Market Share for Top 15 Selling Brands YTD ‘19 thru November* vs. YTD ‘18 Data Source: IHS. *Figures for November 2019 were estimated by Auto Outlook. Top ten ranked brands in each percent change category are shaded green. Data Source: IHS. *Figures for November 2019 were estimated by Auto Outlook.