Pub. 8 2019-2020 Issue 2

22 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months* YTD thru November* YTD Market Share 10/18 & 11/18 10/19 &11/19* % change YTD '18 YTD '19* % change 2018 2019 change Industry Total 23,873 23,939 0.3% 136,085 129,693 -4.7% Cars 9,896 9,076 -8.3% 58,064 51,254 -11.7% 42.7 39.5 -3.2 Light Trucks 13,977 14,863 6.3% 78,021 78,439 0.5% 57.3 60.5 3.2 -4.2% -4.8% -4.7% -6.2% -7.0% -6.3% -5.9% -2.9% -2.6% -5.1% -6.0% -3.9% -20.0% -10.0% 0.0% 10.0% 20.0% Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov- 19* % change vs. year earlier Last month in period 2.5% 0.5% -12.3% -11.7% -2.1% -4.7% -30.0% -15.0% 0.0% 15.0% 30.0% U.S. County TOTAL Cars Trucks Domestic 28.1% European 14.9% Japanese 49.2% Korean 7.8% Domestic 27.6% European 15.2% Japanese 49.2% Korean 8.1% San Diego Outlook Covering the San Diego County automotive market Data thru November 2019 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘19 thru November* vs. YTD ‘18 The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for November 2019 were estimated by Auto Outlook. Data Source: IHS. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. *Figures for November, 2019 were estimated by Auto Outlook. Data Source: IHS. Japanese, Domestic, European, and Korean Brand Market Shares in County - YTD ‘18 thru Nov. Japanese, Domestic, European, and Korean Brand Market Shares in County - YTD ‘19 thru Nov.* *Figures for November, 2019 were estimated by Auto Outlook. Data Source: IHS. Data Source: IHS. Japanese brand market share, YTD ‘18: 49.2% Japanese brand market share, YTD ‘19: 49.2%