Pub. 8 2019-2020 Issue 1

2 San Diego Dealer NCDA STAFF Dean Mansfield PRESIDENT Bob Heintz DIRECTOR, CALIFORNIA SALES TRAINING ACADEMY Kevin Leap DIRECTOR, SAN DIEGO INTERNATIONAL AUTO SHOW Diana Silva ACCOUNTING & ADMINISTRATIVE MANAGER Barry Toepke DIRECTOR OF MARKETING, OPERATIONS © 2019 New Car Dealers Association® San Diego County (NCDA) | The newsLINK Group, LLC. All rights reserved. San Diego Dealer is published four times each year by The newsLINK Group, LLC for the NCDA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the NCDA, its board of directors, or the publisher. Likewise, the appearance of advertise- ments within this publication does not constitute an endorsement or recommenda- tion of any product or serviced advertised. San Diego Dealer is a collective work and as such some articles are submitted by authors who are independent of the NCDA. While San Diego Dealer encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855-747-4003. AD INDEX FERRUZZO & FERRUZZO .......................... IFC FERRUZZO.COM 949-608-6900 LSL ................................................................... PAGE 1 LSLCPAS.COM 714-672-0022 JM&A GROUP ............................................... PAGE 3 JMAGROUP.COM 800-553-7146 DHG DEALERSHIPS..................................... PAGE 5 DHG.COM/INDUSTRIES/DEALERSHIPS 909-944-7222 VITU................................................................ PAGE 7 VITU.COM 818-706-1949 EPIC BROKERS ............................................. PAGE 8 WWW.EPICBROKERS.COM 949-289-9300 HELION............................. ............................. PAGE 9 HELIONTECHNOLOGIES.COM 443-541-1500 CONSIDINE & CONSIDINE ....................... PAGE 17 CCCPA.COM 619-231-1977 CELLY SERVICES, INC. ............................... PAGE 17 WWW.CELLYSERVICES.COM/CELLYUI/HOME 562-704-4000 GYL.................................................................. PAGE 18 WWW.GYLCPA.COM 909-948-9990 SCALI RASMUSSEN......................................PAGE 19 SCALIRASMUSSEN.COM 213-239-5622 FISHER PHILLIPS.......................................... PAGE 25 FISHERPHILLIPS.COM 858-597-9600 ALL LINES DEALER SERVICES STARGARD.................................................. PAGE 27 ALLLINESDEALERSERVICES.COM 619-589-7171 UT SAN DIEGO ............................................ PAGE 32 WWW.SANDIEGOUNIONTRIBUNE.COM 619-293-1431 BALBOA THRIFT AND LOAN .................. PAGE 33 BALBOATHRIFT.COM 619-397-7700 ROGERS, CLEM & COMPANY ................... OBC ROGERSCLEM.COM 626-858-5100 in your association’s trade journal is a solid approach to business development. dani@thenewslinkgroup.com | thenewslinkgroup.com | (v) 801.676.9722 ADVERTISING in your association’s trade journal is a solid approach to business development. Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers. 83% of managers would recommend to people starting a career in their sector to read the business publications. A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app. Print is tangible, it’s engaging, it’s readable, but most of all… it works!