Pub. 8 2019-2020 Issue 1
SUMMER 2019 31 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '18 thru June YTD '19 thru June % change YTD '18 thru June YTD '19 thru June Acura 799 762 -5% 1.1% 1.1% Alfa Romeo 244 184 -25% 0.3% 0.3% Audi 1,434 1,174 -18% 1.9% 1.7% BMW 2,579 2,403 -7% 3.5% 3.5% Buick 232 198 -15% 0.3% 0.3% Cadillac 364 337 -7% 0.5% 0.5% Chevrolet 4,541 3,769 -17% 6.2% 5.4% Chrysler 354 251 -29% 0.5% 0.4% Dodge 687 550 -20% 0.9% 0.8% FIAT 125 69 -45% 0.2% 0.1% Ford 7,044 6,034 -14% 9.6% 8.7% Genesis 100 79 -21% 0.1% 0.1% GMC 891 727 -18% 1.2% 1.1% Honda 9,368 8,775 -6% 12.7% 12.7% Hyundai 2,492 2,561 3% 3.4% 3.7% Infiniti 647 612 -5% 0.9% 0.9% Jaguar 181 164 -9% 0.2% 0.2% Jeep 2,626 2,591 -1% 3.6% 3.7% Kia 3,258 2,855 -12% 4.4% 4.1% Land Rover 685 683 0% 0.9% 1.0% Lexus 2,004 2,176 9% 2.7% 3.1% Lincoln 271 254 -6% 0.4% 0.4% Maserati 81 70 -14% 0.1% 0.1% Mazda 2,447 2,082 -15% 3.3% 3.0% Mercedes 2,311 2,178 -6% 3.1% 3.1% MINI 369 250 -32% 0.5% 0.4% Mitsubishi 369 181 -51% 0.5% 0.3% Nissan 4,591 3,944 -14% 6.2% 5.7% Other 143 198 38% 0.2% 0.3% Porsche 495 513 4% 0.7% 0.7% Ram 1,088 1,272 17% 1.5% 1.8% Subaru 3,264 3,385 4% 4.4% 4.9% Tesla 2,059 3,137 52% 2.8% 4.5% Toyota 12,978 12,480 -4% 17.6% 18.0% Volkswagen 2,003 1,785 -11% 2.7% 2.6% Volvo 564 517 -8% 0.8% 0.7% 0.0 5.0 10.0 15.0 20.0 Volkswagen Mazda Lexus Mercedes BMW Hyundai Jeep Kia Tesla Subaru Chevrolet Nissan Ford Honda Toyota 2.7 3.3 2.7 3.1 3.5 3.4 3.6 4.4 2.8 4.4 6.2 6.2 9.6 12.7 17.6 2.6 3.0 3.1 3.1 3.5 3.7 3.7 4.1 4.5 4.9 5.4 5.7 8.7 12.7 18.0 Market Share YTD '19 thru June YTD '18 thru June This report is sponsored by the New Car Dealers Association San Di- ego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, August 2019. Reproduction, including photocopying of this publication in whole or in part, is pro- hibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS.” San Diego Auto Outlook Data thru June/July 2019 County Market Share for Top 15 Selling Brands YTD ‘19 thru June vs. YTD ‘18 Data Source: IHS. Top 10 ranked brands in each percent change category are shaded green. Data Source: IHS.
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