Pub. 7 2018-2019 Issue 4

Spring/Summer 2019 27 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '18 thru May YTD '19 thru May* % change YTD '18 thru May YTD '19 thru May* TOTAL 62,405 58,894 -6% Acura 637 679 7% 1.0% 1.2% Alfa Romeo 205 147 -28% 0.3% 0.2% Audi 1,176 1,024 -13% 1.9% 1.7% BMW 2,125 1,870 -12% 3.4% 3.2% Buick 207 169 -18% 0.3% 0.3% Cadillac 319 290 -9% 0.5% 0.5% Chevrolet 3,863 3,260 -16% 6.2% 5.5% Chrysler 318 225 -29% 0.5% 0.4% Dodge 599 510 -15% 1.0% 0.9% FIAT 111 56 -50% 0.2% 0.1% Ford 6,133 5,194 -15% 9.8% 8.8% Genesis 88 58 -34% 0.1% 0.1% GMC 794 606 -24% 1.3% 1.0% Honda 7,802 7,441 -5% 12.5% 12.6% Hyundai 2,089 2,269 9% 3.3% 3.9% Infiniti 542 504 -7% 0.9% 0.9% Jaguar 151 143 -5% 0.2% 0.2% Jeep 2,276 2,236 -2% 3.6% 3.8% Kia 2,762 2,461 -11% 4.4% 4.2% Land Rover 569 601 6% 0.9% 1.0% Lexus 1,697 1,801 6% 2.7% 3.1% Lincoln 242 240 -1% 0.4% 0.4% Maserati 71 67 -6% 0.1% 0.1% Mazda 2,097 1,754 -16% 3.4% 3.0% Mercedes 1,931 1,810 -6% 3.1% 3.1% MINI 293 174 -41% 0.5% 0.3% Mitsubishi 329 174 -47% 0.5% 0.3% Nissan 3,764 3,403 -10% 6.0% 5.8% Other 119 153 29% 0.2% 0.3% Porsche 428 417 -3% 0.7% 0.7% Ram 959 1,116 16% 1.5% 1.9% Subaru 2,783 2,848 2% 4.5% 4.8% Tesla 1,879 2,707 44% 3.0% 4.6% Toyota 10,879 10,436 -4% 17.4% 17.7% Volkswagen 1,698 1,622 -4% 2.7% 2.8% Volvo 470 429 -9% 0.8% 0.7% 0.0 5.0 10.0 15.0 20.0 Volkswagen Mazda Lexus Mercedes BMW Jeep Hyundai Kia Tesla Subaru Chevrolet Nissan Ford Honda Toyota 2.7 3.4 2.7 3.1 3.4 3.6 3.3 4.4 3.0 4.5 6.2 6.0 9.8 12.5 17.4 2.8 3.0 3.1 3.1 3.2 3.8 3.9 4.2 4.6 4.8 5.5 5.8 8.8 12.6 17.7 Market Share YTD '19 thru May* YTD '18 thru May This report is sponsored by the New Car Dealers Association San Di- ego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, June 2019. Reproduction, including photocopying of this publication in whole or in part, is pro- hibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS.” San Diego Auto Outlook Data thru May 2019 County Market Share for Top 15 Selling Brands YTD ‘19 thru May* vs. YTD ‘18 *Figures for May 2019 were estimated by Auto Outlook. Data Source: IHS. Top ten ranked brands in each percent change category are shaded green. *Figures for May 2019 were estimated by Auto Outlook. Data Source: IHS.