Pub. 7 2018-2019 Issue 4
26 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months* YTD thru May YTD Market Share 4/18 & 5/18 4/19 & 5/19* % change YTD '18 YTD '19* % change 2018 2019 change Industry Total 26,619 25,284 -5.0% 62,405 58,894 -5.6% Cars 11,693 10,278 -12.1% 27,016 23,894 -11.6% 43.3 40.6 -2.7 Light Trucks 14,926 15,006 0.5% 35,389 35,000 -1.1% 56.7 59.4 2.7 Japanese Brands 12,554 12,241 -2.5% 30,531 29,043 -4.9% 48.9 49.3 0.4 Honda 3,568 3,408 -4.5% 8,439 8,120 -3.8% 13.5 13.8 0.3 Nissan 1,608 1,538 -4.4% 4,306 3,907 -9.3% 6.9 6.6 -0.3 Toyota 5,259 5,228 -0.6% 12,576 12,237 -2.7% 20.2 20.8 0.6 Other 2,119 2,067 -2.5% 5,210 4,779 -8.3% 8.3 8.1 -0.2 Domestic Brands 8,038 7,338 -8.7% 17,595 16,564 -5.9% 28.2 28.1 -0.1 FCA (excl. FIAT) 1,878 1,861 -0.9% 4,152 4,087 -1.6% 6.7 6.9 0.2 Ford 2,762 2,356 -14.7% 6,375 5,434 -14.8% 10.2 9.2 -1.0 General Motors 2,075 1,850 -10.8% 5,183 4,325 -16.6% 8.3 7.3 -1.0 Other 1,323 1,271 -3.9% 1,885 2,718 44.2% 3.0 4.6 1.6 European Brands 3,875 3,571 -7.8% 9,340 8,499 -9.0% 15.0 14.4 -0.6 BMW 951 832 -12.5% 2,423 2,044 -15.6% 3.9 3.5 -0.4 Mercedes 888 797 -10.2% 1,978 1,855 -6.2% 3.2 3.1 -0.1 Volkswagen 1,353 1,335 -1.3% 3,302 3,063 -7.2% 5.3 5.2 -0.1 Other 683 607 -11.1% 1,637 1,537 -6.1% 2.6 2.6 0.0 Korean Brands 2,152 2,134 -0.8% 4,939 4,788 -3.1% 7.9 8.1 0.2 -2.8% -5.6% -2.9% -4.6% -2.6% -6.8% -4.0% -4.6% -4.5% -6.1% -7.0% -5.2% -20.0% -10.0% 0.0% 10.0% 20.0% Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May- 19* % change vs. year earlier Last month in period 0.3% -1.1% -11.2% -11.6% -30.0% -10.0% 10.0% 30.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru May 2019 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for May 2019 were estimated by Auto Outlook. Data Source: IHS. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘19 thru May* vs. YTD ‘18 The graph above compares the change in new retail car and light truck registrations in both the area and U.S. markets. *Figures for May, 2019 were estimated by Auto Outlook. Data Source: IHS. Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for May 2019 were estimated by Auto Outlook. Data Source: IHS.
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