Pub. 7 2018-2019 Issue 3

Issue 2. 2019 25 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '18 thru Feb. YTD '19 thru Feb.* % change YTD '18 thru Feb. YTD '19 thru Feb.* TOTAL 22,779 21,915 -4% Acura 230 294 28% 1.0% 1.3% Alfa Romeo 63 50 -21% 0.3% 0.2% Audi 402 376 -6% 1.8% 1.7% BMW 801 661 -17% 3.5% 3.0% Buick 87 73 -16% 0.4% 0.3% Cadillac 114 115 1% 0.5% 0.5% Chevrolet 1,386 1,184 -15% 6.1% 5.4% Chrysler 123 75 -39% 0.5% 0.3% Dodge 217 178 -18% 1.0% 0.8% FIAT 55 27 -51% 0.2% 0.1% Ford 2,405 2,093 -13% 10.6% 9.6% Genesis 43 27 -37% 0.2% 0.1% GMC 327 231 -29% 1.4% 1.1% Honda 2,817 2,749 -2% 12.4% 12.5% Hyundai 750 790 5% 3.3% 3.6% Infiniti 158 195 23% 0.7% 0.9% Jaguar 56 66 18% 0.2% 0.3% Jeep 777 763 -2% 3.4% 3.5% Kia 1,038 955 -8% 4.6% 4.4% Land Rover 199 251 26% 0.9% 1.1% Lexus 612 636 4% 2.7% 2.9% Lincoln 86 91 6% 0.4% 0.4% Maserati 23 20 -13% 0.1% 0.1% Mazda 789 639 -19% 3.5% 2.9% Mercedes 683 592 -13% 3.0% 2.7% MINI 108 94 -13% 0.5% 0.4% Mitsubishi 120 100 -17% 0.5% 0.5% Nissan 1,469 1,286 -12% 6.4% 5.9% Other 59 68 15% 0.3% 0.3% Porsche 174 192 10% 0.8% 0.9% Ram 356 420 18% 1.6% 1.9% Subaru 1,080 1,028 -5% 4.7% 4.7% Tesla 391 1,202 207% 1.7% 5.5% Toyota 3,973 3,703 -7% 17.4% 16.9% Volkswagen 629 548 -13% 2.8% 2.5% Volvo 179 143 -20% 0.8% 0.7% 0.0 5.0 10.0 15.0 20.0 Volkswagen Mercedes Lexus Mazda BMW Jeep Hyundai Kia Subaru Chevrolet Tesla Nissan Ford Honda Toyota 2.8 3.0 2.7 3.5 3.5 3.4 3.3 4.6 4.7 6.1 1.7 6.4 10.6 12.4 17.4 2.5 2.7 2.9 2.9 3.0 3.5 3.6 4.4 4.7 5.4 5.5 5.9 9.6 12.5 16.9 Market Share YTD '19 thru Feb.* YTD '18 thru Feb. This report is sponsored by the New Car Dealers Association San Di- ego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, March 2019. Reproduction, including photocopying of this publication in whole or in part, is pro- hibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS.” San Diego Auto Outlook County Market Share for Top 15 Selling Brands YTD ‘19 thru February* vs. YTD ‘18 *Figures for February 2019 were estimated by Auto Outlook. Data Source: IHS. Top ten ranked brands in each percent change category are shaded green. *Figures for February 2019 were estimated by Auto Outlook. Data Source: IHS.