Pub. 7 2018-2019 Issue 3

24 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months* Annual Totals Annual Market Share 1/18 & 2/18 1/19 & 2/19 % change 2017 2018 % change 2017 2018 change Industry Total 22,779 21,915 -3.8% 157,070 150,001 -4.5% Cars 9,673 8,949 -7.5% 71,891 63,533 -11.6% 45.8 42.4 -3.4 Light Trucks 13,106 12,966 -1.1% 85,179 86,468 1.5% 54.2 57.6 3.4 Japanese Brands 11,248 10,632 -5.5% 79,480 73,755 -7.2% 50.6 49.2 -1.4 Honda 3,047 3,043 -0.1% 21,492 20,260 -5.7% 13.7 13.5 -0.2 Nissan 1,627 1,481 -9.0% 12,857 10,547 -18.0% 8.2 7.0 -1.2 Toyota 4,585 4,339 -5.4% 32,925 30,937 -6.0% 21.0 20.6 -0.4 Other 1,989 1,769 -11.1% 12,206 12,011 -1.6% 7.8 8.0 0.2 Domestic Brands 6,270 6,430 2.6% 41,378 42,015 1.5% 26.3 28.0 1.7 FCA (excl. FIAT) 1,473 1,436 -2.5% 9,974 9,626 -3.5% 6.4 6.4 0.0 Ford 2,491 2,184 -12.3% 16,266 14,587 -10.3% 10.4 9.7 -0.7 General Motors 1,914 1,603 -16.2% 13,727 12,101 -11.8% 8.7 8.1 -0.6 Other 392 1,207 207.9% 1,411 5,701 304.0% 0.9 3.8 2.9 European Brands 3,430 3,081 -10.2% 23,918 22,752 -4.9% 15.2 15.2 0.0 BMW 912 755 -17.2% 5,904 5,966 1.1% 3.8 4.0 0.2 Mercedes 708 601 -15.1% 5,341 5,004 -6.3% 3.4 3.3 -0.1 Volkswagen 1,205 1,116 -7.4% 8,591 7,825 -8.9% 5.5 5.2 -0.3 Other 605 609 0.7% 4,082 3,957 -3.1% 2.6 2.6 0.0 Korean Brands 1,831 1,772 -3.2% 12,294 11,479 -6.6% 7.8 7.7 -0.1 -6.7% -5.6% -3.5% -2.8% -5.6% -2.9% -4.6% -2.6% -6.8% -4.0% -4.6% -2.9% -20.0% -10.0% 0.0% 10.0% 20.0% Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb- 19* % change vs. year earlier Last month in period -0.6% -1.1% -10.6% -7.5% -30.0% -10.0% 10.0% 30.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for February 2019 were estimated by Auto Outlook. Data Source: IHS. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘19 thru February* vs. YTD ‘18 The graph above compares the change in new retail car and light truck registrations in both the area and U.S. markets. *Figures for February, 2019 were estimated by Auto Outlook. Data Source: IHS. Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for February 2019 were estimated by Auto Outlook. Data Source: IHS.