Pub. 7 2018-2019 Issue 3

Issue 2. 2019 9 past 3 years through Subaru’s Share the Love event. Additionally, we are involved with Big Brothers Big Sisters, Chula Vista Animal Care Facility, Meals on Wheels, San Diego Zoo, Veterans Village of San Diego, Leukemia and Lymphoma Society. If you look back at your career and life, what would be three things that you have learned, that you would pass onto a younger member within the auto industry? This industry is not for the faint of heart. It’s not an easy business. My advice would be to not become easily discouraged. Tomorrow brings a whole new day and new experiences. Be very persistent inwhat you are trying to achieve. Take “small wins” in order to get to your bigger goals, don’t look for the homerun. And everyone needs to be treated with respect and dignity. People do business with people they like. What are some professional moments that make you the proudest? Takinga small Subaru store from its infancywitha customer database of only 400 names and build it into a brand new, state-of-the art store with over 40 service bays and a customer database of over 5000, all while maintaining an excellent experience for our customers. I am so proud to say that we are the only San Diego Subaru dealer to win both the Love Promise Customer and Community Commitment Awards given by Subaru and we are the highest rated San Diego Subaru dealer on Yelp and Google. If you could describe the best day in this business, what would it look like? When you have good people, whichwe do, I am able to “work on the business” rather than “in the business”. Working on the business allows you to stepbackandseewhereyouaregoingandwhere youneed togo. When youwork “in the business”, you are tied up with day to day time consuming activities and it allows no time for creativity and planning. Agreat day iswhencustomers arebeing taken care of, employees are smiling and you realize that this is what you planned for. Was there an “aha” moment in your career that defined you? There was a moment in time when running the businesswithmy father’s legacy inmindbecame the driving force. When we make decisions on things,wesometimessitbackandask“whatwould dad do?” I think his driving force defines us all. Describe your all-time favorite vehicle (it can be one you’ve owned, or something on your wish list). What are you driving today? I am a pretty simple guy. I lovedmy 2004 Toyota Tundra truck somuch I drove it for 316,000miles. My family finally told me that I needed to get something new or one day I’d be calling them from the side of the road. I loved that truck! So now I drive a 2018 Toyota Tundra. About 7 years agowe took a Porsche 911 inon trade that I drove for a little while. It was really fun to drive but it had no cup holders and driving a 6 speed with a morning coffee just didn’t mix. What is your favorite way to spend your free time? Any unusual hobbies? My free time is spent with my wife and family. We enjoy Padres games, Gulls games, Palm Desert and just spending time together. Tell us about your family. My family is amazing and everything to me. I have an incredible wife, Cathy. We have been married 30 years. I have three awesome kids: Elise, 28, who works in marketing for our business, Nick, 26, who is a sales manager at Frank Subaru, and my youngest son, Matt, 23, who is an engineer in Dallas, TX. My daughter, Elise, is married to a great guy, Chris, who I am so happy to call my son-in-law. We have a six-year-old Golden Retriever, Oakley, who likes to come to the Subaru store from time to time since we are a dog friendly dealership. I have the pleasure of working with my broth- er-in-law, Gary, who married my sister and his three awesome kids — my nephew, Marco, and my nieces, Marianna and Monica.