Pub. 7 2018-2019 Issue 2
28 San Diego Dealer Page 8 San Diego Auto Outlook The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Fourth Quarters of 2017 and 2018, and annual totals. The top ten ranked brands in each category are shaded yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Fourth Quarter* Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q '17 4Q '18 % change 4Q '17 4Q '18 Change 2017 2018* % change 2017 2018* Change TOTAL 39,217 38,136 -2.8 157,070 150,572 -4.1 Cars 17,160 15,487 -9.7 43.8 40.6 -3.2 71,891 63,709 -11.4 45.8 42.3 -3.5 Light Trucks 22,057 22,649 2.7 56.2 59.4 3.2 85,179 86,863 2.0 54.2 57.7 3.5 Domestic Brands 10,282 11,535 12.2 26.2 30.2 4.0 41,378 42,586 2.9 26.3 28.3 2.0 European Brands 6,457 5,824 -9.8 16.5 15.3 -1.2 23,918 22,571 -5.6 15.2 15.0 -0.2 Japanese Brands 19,464 18,020 -7.4 49.6 47.3 -2.3 79,480 73,792 -7.2 50.6 49.0 -1.6 Korean Brands 3,014 2,757 -8.5 7.7 7.2 -0.5 12,294 11,623 -5.5 7.8 7.7 -0.1 Acura 436 473 8.5 1.1 1.2 0.1 1,824 1,778 -2.5 1.2 1.2 0.0 Alfa Romeo 93 115 23.7 0.2 0.3 0.1 217 454 109.2 0.1 0.3 0.2 Audi 893 735 -17.7 2.3 1.9 -0.4 3,191 2,910 -8.8 2.0 1.9 -0.1 BMW 1,461 1,338 -8.4 3.7 3.5 -0.2 5,110 5,130 0.4 3.3 3.4 0.1 Buick 147 121 -17.7 0.4 0.3 -0.1 579 465 -19.7 0.4 0.3 -0.1 Cadillac 224 221 -1.3 0.6 0.6 0.0 852 780 -8.5 0.5 0.5 0.0 Chevrolet 2,732 2,447 -10.4 7.0 6.4 -0.6 10,205 9,181 -10.0 6.5 6.1 -0.4 Chrysler 225 134 -40.4 0.6 0.4 -0.2 752 688 -8.5 0.5 0.5 0.0 Dodge 348 339 -2.6 0.9 0.9 0.0 1,638 1,341 -18.1 1.0 0.9 -0.1 FIAT 100 66 -34.0 0.3 0.2 -0.1 713 264 -63.0 0.5 0.2 -0.3 Ford 3,663 3,187 -13.0 9.3 8.4 -0.9 15,640 13,879 -11.3 10.0 9.2 -0.8 Genesis 58 13 -77.6 0.1 0.0 -0.1 214 133 -37.9 0.1 0.1 0.0 GMC 610 541 -11.3 1.6 1.4 -0.2 2,091 1,837 -12.1 1.3 1.2 -0.1 Honda 4,842 4,315 -10.9 12.3 11.3 -1.0 19,668 18,363 -6.6 12.5 12.2 -0.3 Hyundai 1,303 1,291 -0.9 3.3 3.4 0.1 5,499 5,191 -5.6 3.5 3.4 -0.1 Infiniti 416 454 9.1 1.1 1.2 0.1 1,629 1,452 -10.9 1.0 1.0 0.0 Jaguar 161 113 -29.8 0.4 0.3 -0.1 559 384 -31.3 0.4 0.3 -0.1 Jeep 1,186 1,228 3.5 3.0 3.2 0.2 5,281 5,264 -0.3 3.4 3.5 0.1 Kia 1,653 1,453 -12.1 4.2 3.8 -0.4 6,581 6,299 -4.3 4.2 4.2 0.0 Land Rover 332 358 7.8 0.8 0.9 0.1 1,290 1,380 7.0 0.8 0.9 0.1 Lexus 1,387 1,294 -6.7 3.5 3.4 -0.1 5,001 4,541 -9.2 3.2 3.0 -0.2 Lincoln 140 133 -5.0 0.4 0.3 -0.1 626 557 -11.0 0.4 0.4 0.0 Maserati 44 49 11.4 0.1 0.1 0.0 222 177 -20.3 0.1 0.1 0.0 Mazda 1,211 1,017 -16.0 3.1 2.7 -0.4 5,195 4,654 -10.4 3.3 3.1 -0.2 Mercedes 1,469 1,264 -14.0 3.7 3.3 -0.4 5,248 4,824 -8.1 3.3 3.2 -0.1 MINI 175 153 -12.6 0.4 0.4 0.0 783 695 -11.2 0.5 0.5 0.0 Mitsubishi 219 142 -35.2 0.6 0.4 -0.2 744 691 -7.1 0.5 0.5 0.0 Nissan 2,497 2,346 -6.0 6.4 6.2 -0.2 11,228 9,247 -17.6 7.1 6.1 -1.0 Other 69 116 68.1 0.2 0.3 0.1 283 326 15.2 0.2 0.2 0.0 Porsche 273 230 -15.8 0.7 0.6 -0.1 997 968 -2.9 0.6 0.6 0.0 Ram 595 648 8.9 1.5 1.7 0.2 2,303 2,315 0.5 1.5 1.5 0.0 Subaru 1,545 1,603 3.8 3.9 4.2 0.3 6,252 6,603 5.6 4.0 4.4 0.4 Tesla 401 2,529 530.7 1.0 6.6 5.6 1,378 6,257 354.1 0.9 4.2 3.3 Toyota 6,910 6,372 -7.8 17.6 16.7 -0.9 27,924 26,457 -5.3 17.8 17.6 -0.2 Volkswagen 1,083 1,014 -6.4 2.8 2.7 -0.1 4,403 3,948 -10.3 2.8 2.6 -0.2 Volvo 316 284 -10.1 0.8 0.7 -0.1 950 1,139 19.9 0.6 0.8 0.2 *December 2018 figures were estimated by Auto Outlook. Source: IHS
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