Pub. 7 2018-2019 Issue 2

Issue 1. 2019 25 Page 4 San Diego Auto Outlook -7326 -3848 -3586 -3176 -2654 -1484 -1453 -535 -521 -419 -413 -380 -299 -76 168 206 221 287 425 511 600 815 1119 1562 1624 1837 2161 3253 4368 6307 -10,000 -5,000 0 5,000 10,000 Chevrolet Jeep Ford GMC Ram Buick Dodge Chrysler Cadillac Nissan Lincoln Hyundai Mitsubishi Subaru Acura Volvo Infiniti MINI Porsche Land Rover Volkswagen Audi Kia Lexus Mercedes Mazda BMW Honda Tesla Toyota Actual registrations minus target (county industry registrations times U.S. market share) BRAND SCOREBOARD - PART ONE Toyota, Tesla, and Honda Strong Performers in County Market *Figures for December, 2018 were estimated. Source for registration data: IHS. The graph below provides an indicator of brands that are popular in San Diego County (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by retail registrations in the county during 2018. This yields a “tar- get” for the county market. Target registrations are subtracted from actual registrations to de- rive the measurement of sales performance. Brands at the top of the graph (i.e., Toyota, Tes- la, Honda, BMW, Mazda, Mercedes, and Lexus) are relatively strong sellers in the county, with actual registrations exceeding calculated tar- gets by large margins. For instance, Toyota reg- istrations exceeded the target by 6,307 units. San Diego County Retail Market Performance based on registrations for 2018* Actual registrations minus target (county industry registrations times U.S. market share) TOP FIVE PERFORMING BRANDS 1. Toyota 2. Tesla 3. Honda 4. BMW 5. Mazda