Pub. 7 2018-2019 Issue 1

Issue 1 2018-2019 29 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '17 thru Aug. YTD '18 thru Aug.* % change YTD '17 thru Aug. YTD '18 thru Aug.* TOTAL 103,954 98,882 -5% Acura 1,223 1,130 -8% 1.2% 1.1% Alfa Romeo 105 320 205% 0.1% 0.3% Audi 2,072 1,960 -5% 2.0% 2.0% BMW 3,152 3,276 4% 3.0% 3.3% Buick 376 304 -19% 0.4% 0.3% Cadillac 568 467 -18% 0.5% 0.5% Chevrolet 6,521 6,059 -7% 6.3% 6.1% Chrysler 474 452 -5% 0.5% 0.5% Dodge 1,173 904 -23% 1.1% 0.9% FIAT 571 168 -71% 0.5% 0.2% Ford 10,593 9,616 -9% 10.2% 9.7% Genesis 144 116 -19% 0.1% 0.1% GMC 1,284 1,116 -13% 1.2% 1.1% Honda 12,954 12,521 -3% 12.5% 12.7% Hyundai 3,767 3,439 -9% 3.6% 3.5% Infiniti 1,104 875 -21% 1.1% 0.9% Jaguar 359 241 -33% 0.3% 0.2% Jeep 3,675 3,635 -1% 3.5% 3.7% Kia 4,341 4,309 -1% 4.2% 4.4% Land Rover 838 923 10% 0.8% 0.9% Lexus 3,213 2,841 -12% 3.1% 2.9% Lincoln 442 390 -12% 0.4% 0.4% Maserati 151 117 -23% 0.1% 0.1% Mazda 3,526 3,252 -8% 3.4% 3.3% Mercedes 3,357 2,897 -14% 3.2% 2.9% MINI 545 476 -13% 0.5% 0.5% Mitsubishi 468 486 4% 0.5% 0.5% Nissan 7,716 6,181 -20% 7.4% 6.3% Other 185 176 -5% 0.2% 0.2% Porsche 631 642 2% 0.6% 0.6% Ram 1,491 1,507 1% 1.4% 1.5% Subaru 4,166 4,409 6% 4.0% 4.5% Tesla 879 2,650 201% 0.8% 2.7% Toyota 18,470 17,621 -5% 17.8% 17.8% Volkswagen 2,901 2,669 -8% 2.8% 2.7% Volvo 519 737 42% 0.5% 0.7% 0.0 5.0 10.0 15.0 20.0 Tesla Volkswagen Lexus Mercedes BMW Mazda Hyundai Jeep Kia Subaru Chevrolet Nissan Ford Honda Toyota 0.8 2.8 3.1 3.2 3.0 3.4 3.6 3.5 4.2 4.0 6.3 7.4 10.2 12.5 17.8 2.7 2.7 2.9 2.9 3.3 3.3 3.5 3.7 4.4 4.5 6.1 6.3 9.7 12.7 17.8 Market Share YTD '18 thru Aug.* YTD '17 thru Aug. This report is sponsored by the New Car Dealers Association San Di- ego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, September 2018. Reproduction, including photocopying of this publication in whole or in part, is pro- hibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Markit.” San Diego Auto Outlook Data thru August 2018 County Market Share for Top 15 Selling Brands YTD ‘18 thru August* vs. YTD ‘17 *Figures for August 2018 were estimated by Auto Outlook. Data Source: IHS Markit. Top ten ranked brands in each percent change category are shaded green. *Figures for August 2018 were estimated by Auto Outlook. Data Source: IHS Markit.