Pub. 7 2018-2019 Issue 1

26 San Diego Dealer T he Dealership Incentive Program is one of several pilot programs created to help Governor Jerry Brown reach his goal of 5million zero emissions vehicles on the road in California by 2030. Now, our region is home to roughly 30,000 EVs. In partnership with Plug In America, we aim to bridge this gap and overcome barriers to EV adoption through financial incentives in combination with training and other resources for dealerships. To the point, SDG&E’s Dealership Incentive Program will confer a $250 incentive to the dealership for every new all-electric or hybrid plug-in sold or leased. The program will provide an additional $250 to the salesperson responsible for every new all-electric or hybrid plug-in sold or leased. These incentives will bemade available to San Diego area dealers through Plug In America’s PlugStar Program. ThePlugStar programprovides additional resources toEVdealers, including: • Training, tools and resources for dealership sales staff to confidently sell more EVs • Exclusive or featured listings on the PlugStar electric car shopping site • Glovebox EVwelcome kit with one-month complimentary customer support • Recognition awards for top-performing dealers To qualify for these incentives and benefits, dealers must apply and be accepted into Plug In America’s PlugStar program. Only a limited SDG&E Launches PlugStar Dealership Incentive Program to Stimulate EV Sales in San Diego $500 per Vehicle Incentive Available to Dealers Enrolled in Plug In America’s PlugStar Program