Pub. 7 2018-2019 Issue 1

Issue 1 2018-2019 15 California Sales Training Academy – Did you know? • Salesperson turnover in the US is at 74% , up 7% from last year.* • 7 in 10 dealers say their salespeople have told them they don’t have enough training or information.* • 62% of dealers said they’ve hired people WITHOUT any sales experience.* • Only 36% of 2017 CSTA graduates were new hires sent by CSTA Dealer Partners even though there’s no extra cost to send them. • CSTA graduates are equipped for success and are often top performers. Many have become dealer partners, GMs and GSMs. • CSTA Dealer Partners can send under-performing salespeople to improve results. • For more info, contact trainer Bob Heintz at (858) 205-9472 *2018 MAXDigital Dealership Process and Salesperson Turnover Survey