Pub. 6 2017-2018 Issue 4

Spring/Summer 2018 33 San Diego Auto Outlook The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Second Quarters of 2017 and 2018, and year-to-date totals. The top ten ranked brands in each category are shaded yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter* Year to date thru June* Registrations Market Share (%) Registrations Market Share (%) 2Q '17 2Q '18 % change 2Q '17 2Q '18 Change YTD '17 YTD '18 % change YTD '17 YTD '18 Change TOTAL 39,028 38,770 -0.7 77,384 74,503 -3.7 Cars 17,992 16,660 -7.4 46.1 43.0 -3.1 36,007 31,924 -11.3 46.5 42.8 -3.7 Light Trucks 21,036 22,110 5.1 53.9 57.0 3.1 41,377 42,579 2.9 53.5 57.2 3.7 Domestic Brands 10,193 11,254 10.4 26.1 29.0 2.9 20,790 20,835 0.2 26.9 28.0 1.1 European Brands 5,702 5,640 -1.1 14.6 14.5 -0.1 11,444 10,981 -4.0 14.8 14.7 -0.1 Japanese Brands 19,924 18,702 -6.1 51.1 48.2 -2.9 38,982 36,727 -5.8 50.4 49.3 -1.1 Korean Brands 3,209 3,174 -1.1 8.2 8.2 0.0 6,168 5,960 -3.4 8.0 8.0 0.0 Acura 474 398 -16.0 1.2 1.0 -0.2 880 775 -11.9 1.1 1.0 -0.1 Alfa Romeo 39 138 253.8 0.1 0.4 0.3 59 244 313.6 0.1 0.3 0.2 Audi 804 743 -7.6 2.1 1.9 -0.2 1,491 1,425 -4.4 1.9 1.9 0.0 BMW 1,159 1,198 3.4 3.0 3.1 0.1 2,398 2,479 3.4 3.1 3.3 0.2 Buick 153 97 -36.6 0.4 0.3 -0.1 296 243 -17.9 0.4 0.3 -0.1 Cadillac 241 197 -18.3 0.6 0.5 -0.1 452 381 -15.7 0.6 0.5 -0.1 Chevrolet 2,296 2,409 4.9 5.9 6.2 0.3 4,839 4,673 -3.4 6.3 6.3 0.0 Chrysler 185 167 -9.7 0.5 0.4 -0.1 361 351 -2.8 0.5 0.5 0.0 Dodge 429 381 -11.2 1.1 1.0 -0.1 912 727 -20.3 1.2 1.0 -0.2 FIAT 177 55 -68.9 0.5 0.1 -0.4 487 134 -72.5 0.6 0.2 -0.4 Ford 4,027 3,840 -4.6 10.3 9.9 -0.4 8,018 7,349 -8.3 10.4 9.9 -0.5 Genesis 43 36 -16.3 0.1 0.1 0.0 101 97 -4.0 0.1 0.1 0.0 GMC 471 438 -7.0 1.2 1.1 -0.1 990 959 -3.1 1.3 1.3 0.0 Honda 4,835 4,790 -0.9 12.4 12.4 0.0 9,482 9,291 -2.0 12.3 12.5 0.2 Hyundai 1,541 1,480 -4.0 3.9 3.8 -0.1 2,863 2,594 -9.4 3.7 3.5 -0.2 Infiniti 433 318 -26.6 1.1 0.8 -0.3 866 664 -23.3 1.1 0.9 -0.2 Jaguar 141 97 -31.2 0.4 0.3 -0.1 282 191 -32.3 0.4 0.3 -0.1 Jeep 1,356 1,506 11.1 3.5 3.9 0.4 2,770 2,733 -1.3 3.6 3.7 0.1 Kia 1,625 1,658 2.0 4.2 4.3 0.1 3,204 3,269 2.0 4.1 4.4 0.3 Land Rover 307 350 14.0 0.8 0.9 0.1 605 684 13.1 0.8 0.9 0.1 Lexus 1,118 1,058 -5.4 2.9 2.7 -0.2 2,252 2,055 -8.7 2.9 2.8 -0.1 Lincoln 158 158 0.0 0.4 0.4 0.0 344 276 -19.8 0.4 0.4 0.0 Maserati 53 46 -13.2 0.1 0.1 0.0 116 83 -28.4 0.1 0.1 0.0 Mazda 1,377 1,319 -4.2 3.5 3.4 -0.1 2,634 2,557 -2.9 3.4 3.4 0.0 Mercedes 1,280 1,245 -2.7 3.3 3.2 -0.1 2,475 2,184 -11.8 3.2 2.9 -0.3 MINI 198 160 -19.2 0.5 0.4 -0.1 403 350 -13.2 0.5 0.5 0.0 Mitsubishi 184 239 29.9 0.5 0.6 0.1 339 432 27.4 0.4 0.6 0.2 Nissan 2,909 2,245 -22.8 7.5 5.8 -1.7 5,882 4,624 -21.4 7.6 6.2 -1.4 Other 63 47 -25.4 0.2 0.1 -0.1 140 131 -6.4 0.2 0.2 0.0 Porsche 249 253 1.6 0.6 0.7 0.1 484 511 5.6 0.6 0.7 0.1 Ram 550 611 11.1 1.4 1.6 0.2 1,111 1,129 1.6 1.4 1.5 0.1 Subaru 1,533 1,679 9.5 3.9 4.3 0.4 3,121 3,341 7.0 4.0 4.5 0.5 Tesla 323 1,447 348.0 0.8 3.7 2.9 690 2,008 191.0 0.9 2.7 1.8 Toyota 7,057 6,655 -5.7 18.1 17.2 -0.9 13,514 12,987 -3.9 17.5 17.4 -0.1 Volkswagen 1,056 1,000 -5.3 2.7 2.6 -0.1 2,155 2,010 -6.7 2.8 2.7 -0.1 Volvo 184 312 69.6 0.5 0.8 0.3 368 562 52.7 0.5 0.8 0.3 *June 2018 figures were estimated by Auto Outlook. Source: IHS Markit.