Pub. 6 2017-2018 Issue 4

24 San Diego Dealer that auto shows inspire new vehicle purchases, but it should also be noted that auto shows significantly influence which vehicle is purchased. Brand consideration changes across all demographics as a result of attending an auto show by as much as 48 percent. If a brand is not represented at a show, it is missing a prime opportunity to influence sales and risks being eliminated from consideration lists. IT’S CLEAR — RICHARD NEWENDYKE GM, Kearney Mesa Infiniti, Chairman New Car Dealers Association SD County 1 2 3 4 5 Rank of Importance IN INFLUENCING NEXT AUTO PURCHASE Attending an Auto Show Advice From a Friend Internet Ad TV Ad Print Ad “ AS CHAIRMAN of the Auto Show, I spent a great deal of time on the exhibit floor. I can tell you one thing... the people there were car buyers. It’s an incredible opportunity to reach a 100% qualified and interested audience who are there for one reason. To pick their next car.