Pub. 6 2017-2018 Issue 3

32 San Diego Dealer Page 4 San Diego Auto Outlook -7831 -3192 -3154 -2987 -2411 -1458 -741 -577 -553 -392 -268 -261 167 184 234 301 356 416 443 579 898 1000 1074 1153 1763 1791 2114 2163 3597 6758 -8,000 -4,000 0 4,000 8,000 Chevrolet GMC Ford Jeep Ram Dodge Chrysler Cadillac Subaru Lincoln Hyundai Mitsubishi Volvo Nissan Acura MINI Infiniti Porsche FIAT Land Rover Tesla Audi Kia Volkswagen Mercedes Lexus Mazda BMW Honda Toyota Actual registrations minus target (county industry registrations times U.S. market share) BRAND SCOREBOARD - PART ONE Toyota, Honda, BMW, and Mazda Are Strong Performers in County *Figures for December, 2017 were estimated. Source for registration data: IHS Markit. The graph below provides an indicator of brands that are popular in San Diego County (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by retail registrations in the county during 2017. This yields a “tar- get” for the county market. Target registrations are subtracted from actual registrations to de- rive the measurement of sales performance. Brands at the top of the graph (i.e., Toyota, Honda, BMW, Mazda, and Lexus) are relatively strong sellers in the county, with actual regis- trations exceeding calculated targets by large margins. For instance, Toyota registrations ex- ceeded the target by 6,758 units. San Diego County Retail Market Performance based on registrations for 2017* Actual registrations minus target (county industry registrations times U.S. market share) TOP FIVE PERFORMING BRANDS 1. Toyota 2. Honda 3. BMW 4. Mazda 5. Lexus