Pub. 6 2017-2018 Issue 3

16 San Diego Dealer MORE THAN TWO DOZEN DEBUT VEHICLES NOT YET IN SHOWROOMS WERE ON DISPLAY AT THE SHOW: o Jeep Wrangler o Nissan Kicks o Audi RS5 Coupe o Buick Enclave Avenir o Hyundai Kona o Range Rover SVAutobiography Long Wheelbase o Toyota FV2 Concept o Mazda6 o Lincoln Nautilus o Subaru WRX STI Type RA o Jaguar E Pace o Kia Niro Plug-in o Lincoln MKC o Kia Stinger o Infiniti QX 80 o Nissan Leaf o Jaguar XF Sportbrake o Lincoln Navigator o Land Rover Discovery o Toyota i-Road Concept o Lexus LS500 F-Sport o Range Rover Sport PHEV o Ford Expedition o Jeep Quicksand Concept o Lexus RX 350Lb2 MEDIA RESULTS: • 122 live and recorded TV news segments resulting in over $3.3 million in earned media exposure. • 4-hour KUSI morning show filmed live on the Auto Show floor. • Two 30 minutes Auto Show Dedicated Programs on FOX 5 and KBNT. • Social media engagement grew by over 207 percent across platforms includ- ing Facebook, Twitter, Instagram and YouTube. “ We find the San Diego Auto Show to be the gift that keeps on giving all year long. We see immediate traffic at the store during the show and for months after. Being able to see ALL makes and models under one roof with no sales pressure is really an advantage that folks take seriously. – Ed Witt, Owner, Witt Lincoln CONSUMER PROFILE: • 47 percent aged 25 to 54 • 72 percent earn more the $75,000 • 92 percent attended college or earned advanced degrees • 71 percent married or in a domestic partnership