Pub. 6 2017-2018 Issue 3

Issue 1. 2018 15 64% MORE THAN 3/4 1/4 2/3 64 percent of attendees are in the market to buy a car w/in 12 months, which is 70 percent higher than the population in general. Nearly one quar- ter of attendees were first-time visitors. Two thirds of attendees said that the auto show influenced what car they will buy. Data collected from post-show survey & Foresight Research More than three quarters of attendees are likely to advise friends and family about which vehicle to purchase, with one quarter giving advice 6 or more times a year. Winter HERE’S A BY-THE-NUMBERS LOOK AT THE SHOW: