Pub. 6 2017-2018 Issue 3

Your 2018 San Diego International Auto Show took place once again December 28-January 1 at the San Diego Convention Center. The five-day new car celebration featured more than 400 vehicles from 30+ global manufacturers, including many debut models making an appearance in San Diego for the first time. In addition, consumers were able to test drive nearly 80 different models from 13 brands at 11 separate ride-and-drives, including the always-popular Camp Jeep. 14 San Diego Dealer “ As chairman of the Auto Show I spent a great deal of time on the exhibit floor. I can tell you one thing…the people there were car buyers . It’s an incredible opportunity to reach a 100 percent qualified and interested audience who are there for one reason: to pick their next car. – Richard Newendyke, GM, Kearny Mesa Infiniti. “Attending the Auto Show” is ranked Most Important at influencing purchase decisions among attendees, ahead of “Advice from a friend,” digital advertising, television advertising and print advertising (ranked in order).