Pub. 6 2017-2018 Issue 2
Fall 2017 29 Page 4 San Diego Auto Outlook -2400 -1800 -1200 -600 0 600 1200 -50.0% -37.5% -25.0% -12.5% 0.0% 12.5% 25.0% Nissan BMW Toyota Lexus Dodge Ford GMC Ram Jeep Volvo Cadillac MINI Land Rover Kia Acura Mercedes Lincoln Honda Chrysler Porsche Hyundai Mitsubishi Mazda Tesla FIAT Audi Chevrolet Subaru Volkswagen Infiniti Unit change (thin dark blue bars) Percent change (thick light blue bars) % change Unit change *Figures for Sept., 2017 were estimated by Auto Outlook. Source: IHS Markit. BRAND SCOREBOARD - PART ONE Infiniti Registrations Increase by 440 Units The graph below presents a comprehensive picture of brands that are gaining (or losing) ground in the county market. It shows both the unit AND percent change in registrations during the first nine months of this year ver- sus the same period a year earlier. Viewing both measures on the same graph provides a more clear-cut signal on how each brand is doing. Note: Infiniti increased by 55.4% Change in County New Retail Light Vehicle Registrations (YTD 2017 thru September* vs. YTD 2016) 10 percent Four brands had increases of greater than 10%: Infiniti, FIAT, Audi, and Volkswagen 200 units Five brands had increases of greater than 200 units: Infiniti, VW, Subaru, Chevrolet, and Audi,
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