Pub. 6 2017-2018 Issue 1

4 San Diego Dealer Le t t e r f r om t he P r e s i den t NCDA STAFF Kevin Leap DIRECTOR, SAN DIEGO INTERNATIONAL AUTO SHOW Scott Webb DIRECTOR OF MARKETING AND OPERATIONS Diana Silva ACCOUNTING & ADMINISTRATIVE MANAGER Mika Mrozik RECEPTION, MEETING & FACILITY COORDINATOR Bob Heintz DIRECTOR, CALIFORNIA SALES TRAINING ACADEMY ©2017NewCarDealersAssociation®SanDiegoCounty (NCDA) |ThenewsLINKGroup,LLC.All rights reserved.SanDiego Dealer ispublished four timeseachyearbyThenewsLINKGroup,LLC for theNCDAand is theo cialpublication for this association.The information contained in thispublication is intended toprovidegeneral information for reviewand consideration.The contentsdonot constitute legaladviceand shouldnotbe reliedonas such. Ifyouneed legaladviceor assistance, it is strongly recommended thatyou contactanattorneyas toyour speci c circumstances.The statementsand opinionsexpressed in thispublicationare thoseof the individualauthorsanddonotnecessarily represent theviewsof the NCDA, itsboardofdirectors,or thepublisher.Likewise, theappearanceofadvertisementswithin thispublicationdoesnot constituteanendorsementor recommendationofanyproductor servicedadvertised.SanDiegoDealer isa collectivework andas such somearticlesare submittedbyauthors thatare independentof theNCDA.WhileSanDiegoDealerencourages a rstprintpolicy, in caseswhere this isnotpossible,everye orthasbeenmade to complywithanyknown reprintguide- linesor restrictions.Contentmaynotbe reproducedor reprintedwithoutpriorwrittenpermission.For further information, please contact thepublisherat:855-747-4003. AD INDEX FERRUZZO & FERRUZZO ............................ PAGE 2 FERRUZZO.COM 949-608-6900 U-T SAN DIEGO ........................................... PAGE 3 UTSANDIEGO.COM 619-293-1474 PARKE GUPTILL & COMPANY, LLP ............ PAGE 5 PARKE-GUPTILL.COM 888-325-6492 MOSS ADAMS, LLP ..................................... PAGE 8 MOSSADAMS.COM/DEALERSERVICES 858-627-1448 DMVDESK .................................................... PAGE 9 DMVDESK.COM 1-877-368-3375 MANHEIM COX AUTOMOTIVE ................. PAGE 14 MANHEIM.COM 909-376-3903 LSL .............................................................. PAGE 15 LSLCPAS.COM 951-304-2728 CONSIDINE & CONSIDINE ........................ PAGE 18 CCCPA.COM 619-231-1977 EPIC ............................................................PAGE 18 WWW.EPICBROKERS.COM 949-289-9300 ENTERCOM SAN DIEGO ...........................PAGE 18 619-718-7130 JM&A GROUP ............................................ PAGE 19 JMAGROUP.COM 800-553-7146 AVRS .............................................................PAGE 6 AVRS.COM/NEXT 855-437-4400 FISHER & PHILLIPS, LLP ........................... PAGE 26 LABORLAWYERS.COM 858-597-9600 BALBOA THRIFT AND LOAN .................... PAGE 27 BALBOATHRIFT.COM 800-428-0020 ROGERS, CLEM & COMPANY .................... PAGE 28 ROGERSCLEM.COM 626-858-5100 D ear Dealers: As summer comes to a close and the kids head back to school, the timing seems right for us to shine the spotlight on our own institution of learning, the California SalesTrainingAcademy (CSTA). Itwasmore than20 years ago when the board of directors decided to offer sales training to new hires and prospective salespeople for new car dealers in San Diego County and I’ve had the privilege of seeing the program grow and evolve into its current form. We’ve trained thousands ofmen andwomen since then, withmany of thembecoming topperformers and rising through the ranks of dealerships throughout the county. Be sure to read the full story about the CSTA is this issue. Of course trainingdoesn’t stop at the entry level, andwe’ve embarkedon a newsales training initiative to ensure our dealer members are maximizing sales opportunities in this digital age. Later this month we’ll be hosting our first Internet Sales Training and Digital Success Workshop for anyone involved in thedigital sales process.We look forward to expanding this training tooffer workshops throughout the year. Look for a report on this training program in a future issue. In July we attended the Auto Shows of North America Conference in Colorado where we met with keymanufacturers, contractors and agencies to discuss auto show trends and future opportunities, as well as plans for this year’s SanDiego International Auto Show.We had invaluable interactionswithour partners and we are anxious to implement our plans for another fantastic show. The San Diego Auto Show remains a 5-day show this year, taking place December 28-January 1. Once again we will close on a Monday to take advantage of the excellent NewYear’s Day crowds. On the vehicle sales front, while we’re experiencing a predicted dip in year-to-date new vehicle sales through July, San Diego continues to outpace the nation, bolstered by impressive light truck and SUV sales. AutoOutlook’s annual forecast for 2017 SanDiegoCounty new retail light vehicle registrations is 158,750units, down just slightly from2016, andstill aheadof every year from2009 to2014byat least 8%. I hope youall hadagreat summer andwe look forward toaproductive andprofitable4thquarter. Sincerely, Dean Mansfield