Pub. 5 2016-2017 Issue 3

8 San Diego Dealer Contents Our easy-to-use software helps dealers manage their entire courtesy car business, from the customers to the loaner fleet to manufacturer reporting. The Global Value Leader in Loaner Fleet Management Software World Headquarters: 200 Mineral Springs Drive, Dover, NJ 07801 USA • 973.989.2423 • 800.304.5805 • sales@barsnet.com www.barsnet.com How are you managing your courtesy car business today? Interfaces with your Dealership Management System (CDK, Reynolds, DealerTrack, Auto/Mate), sharing customer information and saving hours of data entry. Over 125 reports give you instant data on your operation, including Reservations, Scheduled Maintenance, Fleet Utilization, and much more. Log reports display Customer, Courtesy Vehicle, Odometer Out and In, and Service Repair Order. Laser-printed Loaner Agreements feature all current legal Terms and Conditions. Provides audit trails for each loaner with the ability to bill to multiple entities, including warranty, body shop, insurance and customer. Bluebird’s Cloud-based software is cost-effective for loaner fleets as small as 5-10 vehicles. Not as well as you’d like? Then you need... 6 Letter from the President DEAN MANSFIELD 7 Chairman’s Letter OWEN MOSSY 10 An Interview with TIME Dealer of the Year Nominee Aaron Feldman 12 A Season of Change – Opportunities for the Proactive Dealer 14 Dealerships Need More Young Technicians 18 3 Tips To Tune Up Your Used Vehicle Performance and Profitability 22 Changes in Digital Marketing 24 San Diego Auto Outlook 28 Dealer Alert – Old Rules Relaxed & New Rules Added (CALIFORNIA ONLY)