Pub. 5 2016-2017 Issue 3

26 San Diego Dealer Considine & Considine is a full service public accounting firm offering professional and personalized services to business and professional practice owners in the areas of audit, taxation, accounting, estate and retirement planning. Phili p Smith, CPA Considine & Considine 1501 5th Av., Suite 400, San Diego, CA 92101 619-231-1977 x103 www.cccpa.com prs@cccpa.com Let us help guide your business development. Karyn Cerulli, Director of Sales (619) 718-7152 Bob Bolinger, VP/Market Manager BENEFITS OF ADVERTISING Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essential Medium, found B2B publications - such as NCDA , to be the number one information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or disagreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publication are rated the first choice for staying in touch with what’s going on in their sector by 61% percent of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need to change direction.”