Pub. 5 2016-2017 Issue 3
24 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months Annual Totals Annual Market Share 12/15 & 1/16 12/16 & 1/17* % change 2015 2016 % change 2015 2016 change Industry Total 27,280 28,160 3.2% 161,196 161,532 0.2% Cars 14,570 13,683 -6.1% 89,744 82,147 -8.5% 55.7 50.9 -4.8 Light Trucks 12,710 14,477 13.9% 71,452 79,385 11.1% 44.3 49.1 4.8 Japanese Brands 13,924 14,558 4.6% 82,497 82,868 0.4% 51.2 51.3 0.1 Honda 3,639 3,898 7.1% 20,200 21,503 6.5% 12.5 13.3 0.8 Nissan 2,352 2,731 16.1% 15,298 15,583 1.9% 9.5 9.6 0.1 Toyota 6,022 5,968 -0.9% 35,406 34,199 -3.4% 22.0 21.2 -0.8 Other 1,911 1,961 2.6% 11,593 11,583 -0.1% 7.2 7.2 0.0 Domestic Brands 6,981 6,884 -1.4% 41,684 42,499 2.0% 25.9 26.3 0.4 FCA (excl. FIAT) 1,677 1,530 -8.8% 10,606 10,430 -1.7% 6.6 6.5 -0.1 Ford 2,675 2,585 -3.4% 17,591 16,935 -3.7% 10.9 10.5 -0.4 General Motors 2,389 2,454 2.7% 12,687 13,758 8.4% 7.9 8.5 0.6 Other 240 315 31.3% 800 1,376 72.0% 0.5 0.9 0.4 European Brands 4,394 4,693 6.8% 24,673 23,915 -3.1% 15.3 14.8 -0.5 BMW 1,327 1,314 -1.0% 7,090 6,721 -5.2% 4.4 4.2 -0.2 Mercedes 1,084 1,027 -5.3% 5,552 5,295 -4.6% 3.4 3.3 -0.1 Volkswagen 1,327 1,636 23.3% 8,596 8,076 -6.0% 5.3 5.0 -0.3 Other 656 716 9.1% 3,435 3,823 11.3% 2.1 2.4 0.3 Korean Brands 1,981 2,025 2.2% 12,342 12,250 -0.7% 7.7 7.6 -0.1 8.2% 2.8% 0.0% -2.2% 1.4% -2.3% -2.8% -3.1% 0.2% -1.3% 0.1% 1.3% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan- 17* % change vs. year earlier Last month in period 6.8% 11.1% -8.7% -8.5% -30.0% -10.0% 10.0% 30.0% U.S. Area Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru January 2017 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc-casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS Markit. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for January 2017 were estimated by Auto Outlook. Data Source: IHS Markit. Percent Change in County and U.S. New Retail Light Vehicle Markets 2016 vs. 2015 Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for January 2017 were estimated by Auto Outlook. Data Source: IHS Markit. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. Data Source: IHS Markit.
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