Pub. 5 2016-2017 Issue 2

30 San Diego Dealer JUST PUT IT ON THE COMPANY CARD…NOBODY WILL NOTICE. YOU’RE REALLY SHOWING OFF YOUR BEST ASSETS TODAY. I NEVER WEAR THE SAFETY GOGGLES. THEY LEAVE A MARK. THEY’RE WORRIED ABOUT OVERTIME. I’M JUST WORKING OFF THE CLOCK. 4747 Executive Drive • Suite 1000 • San Diego, CA 92121 858.597.9600 • FisherPhillips.com The things employees say when you’re not around can cause legal troubles for you. Fisher Phillips provides practical solutions to workplace legal problems. This includes helping you find and fix these kinds of employee issues before theymake theirway fromthewater cooler to the courthouse. What you don’t hear can still hurt you. ATLANTA BALTIMORE BOSTON CHARLOTTE CHICAGO CLEVELAND COLUMBIA COLUMBUS DALLAS DENVER FORT LAUDERDALE GULFPORT HOUSTON IRVINE KANSAS CITY LAS VEGAS LOS ANGELES LOUISVILLE MEMPHIS NEW JERSEY NEW ORLEANS ORLANDO PHILADELPHIA PHOENIX PORTLAND SACRAMENTO SAN ANTONIO SAN DIEGO SAN FRANCISCO SEATTLE TAMPA WASHINGTON, D.C. BENEFITS OF ADVERTISING Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essential Medium, found B2B publications - such as NCDA , to be the number one information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or disagreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publication are rated the first choice for staying in touch with what’s going on in their sector by 61% percent of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need to change direction.”