Pub. 5 2016-2017 Issue 2

Fall 2016 25 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '15 thru Aug. YTD '16 thru Aug.* % change YTD '15 thru Aug. YTD '16 thru Aug.* TOTAL 106,281 105,392 -1% Acura 1,380 1,232 -11% 1.3% 1.2% Audi 1,747 1,698 -3% 1.6% 1.6% BMW 3,860 3,372 -13% 3.6% 3.2% Buick 420 449 7% 0.4% 0.4% Cadillac 600 616 3% 0.6% 0.6% Chevrolet 5,547 6,196 12% 5.2% 5.9% Chrysler 703 449 -36% 0.7% 0.4% Dodge 1,559 1,376 -12% 1.5% 1.3% FIAT 666 423 -36% 0.6% 0.4% Ford 11,101 10,948 -1% 10.4% 10.4% GMC 1,421 1,456 2% 1.3% 1.4% Honda 11,851 12,948 9% 11.2% 12.3% Hyundai 3,844 3,542 -8% 3.6% 3.4% Infiniti 889 680 -24% 0.8% 0.6% Jaguar 127 261 106% 0.1% 0.2% Jeep 3,587 3,695 3% 3.4% 3.5% Kia 4,420 4,349 -2% 4.2% 4.1% Land Rover 753 870 16% 0.7% 0.8% Lexus 3,890 3,516 -10% 3.7% 3.3% Lincoln 465 445 -4% 0.4% 0.4% Mazda 3,579 3,415 -5% 3.4% 3.2% Mercedes 3,430 3,244 -5% 3.2% 3.1% MINI 760 547 -28% 0.7% 0.5% Mitsubishi 467 431 -8% 0.4% 0.4% Nissan 9,242 9,453 2% 8.7% 9.0% Other 418 415 -1% 0.4% 0.4% Porsche 602 615 2% 0.6% 0.6% Ram 1,352 1,569 16% 1.3% 1.5% Subaru 3,711 3,865 4% 3.5% 3.7% Tesla 471 796 69% 0.4% 0.8% Toyota 19,547 19,291 -1% 18.4% 18.3% Volkswagen 3,467 2,618 -24% 3.3% 2.5% Volvo 405 612 51% 0.4% 0.6% 0.0 5.0 10.0 15.0 20.0 Audi Volkswagen Mercedes BMW Mazda Lexus Hyundai Jeep Subaru Kia Chevrolet Nissan Ford Honda Toyota 1.6 3.3 3.2 3.6 3.4 3.7 3.6 3.4 3.5 4.2 5.2 8.7 10.4 11.2 18.4 1.6 2.5 3.1 3.2 3.2 3.3 3.4 3.5 3.7 4.1 5.9 9.0 10.4 12.3 18.3 Market Share YTD '16 thru Aug.* YTD '15 thru Aug. This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, September 2016. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Markit.” San Diego Auto Outlook Data thru August 2016 County Market Share for Top 15 Selling Brands YTD ‘16 thru August* vs. YTD 15 Top ten ranked brands in each percent change category are shaded green. *Figures for August 2016 were estimated by Auto Outlook. Data Source: IHS Markit. *Figures for August 2016 were estimated by Auto Outlook. Data Source: IHS Markit.