Pub. 5 2016-2017 Issue 2
24 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru August YTD Market Share 7/15 & 8/15 7/16 & 8/16* % change 2015 2016 % change 2015 2016 change Industry Total 29,226 27,018 -7.6% 106,281 105,392 -0.8% Cars 16,602 14,132 -14.9% 60,736 55,661 -8.4% 57.1 52.8 -4.3 Light Trucks 12,624 12,886 2.1% 45,545 49,731 9.2% 42.9 47.2 4.3 Japanese Brands 15,022 14,114 -6.0% 54,569 54,836 0.5% 51.3 52.0 0.7 Honda 3,737 3,699 -1.0% 13,231 14,180 7.2% 12.4 13.5 1.1 Nissan 2,604 2,200 -15.5% 10,131 10,133 0.0% 9.5 9.6 0.1 Toyota 6,586 6,123 -7.0% 23,437 22,807 -2.7% 22.1 21.6 -0.5 Other 2,095 2,092 -0.1% 7,770 7,716 -0.7% 7.3 7.3 0.0 Domestic Brands 7,475 6,834 -8.6% 27,249 28,025 2.8% 25.6 26.6 1.0 FCA (excl. FIAT) 1,871 1,735 -7.3% 7,201 7,089 -1.6% 6.8 6.7 -0.1 Ford 3,177 2,672 -15.9% 11,566 11,393 -1.5% 10.9 10.8 -0.1 General Motors 2,290 2,238 -2.3% 7,988 8,717 9.1% 7.5 8.3 0.8 Other 137 189 38.0% 494 826 67.2% 0.5 0.8 0.3 European Brands 4,366 3,945 -9.6% 16,199 14,640 -9.6% 15.2 13.9 -1.3 BMW 1,171 833 -28.9% 4,631 3,929 -15.2% 4.4 3.7 -0.7 Mercedes 923 890 -3.6% 3,562 3,362 -5.6% 3.4 3.2 -0.2 Volkswagen 1,698 1,504 -11.4% 5,816 4,931 -15.2% 5.5 4.7 -0.8 Other 574 718 25.1% 2,190 2,418 10.4% 2.1 2.3 0.2 Korean Brands 2,363 2,125 -10.1% 8,264 7,891 -4.5% 7.8 7.5 -0.3 10.9% 10.0% 13.4% 9.6% 8.9% 8.1% 2.7% -0.8% -2.9% 0.7% -2.2% -4.6% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug- 16* % change vs. year earlier Last month in period 6.1% 9.2% -8.9% -8.4% -30.0% -10.0% 10.0% 30.0% U.S. Area Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru August 2016 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS Markit. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for August 2016 were estimated by Auto Outlook. Data Source: IHS Markit. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘16 thru August* vs. YTD 15 Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for August 2016 were estimated by Auto Outlook. Data Source: IHS Markit. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. *Figures for August 2016 were estimated by Auto Outlook. Data Source: IHS Markit.
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