Pub. 5 2016-2017 Issue 1
Spring 2016 25 Covering Second Quarter 2016 San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter* YTD thru June* Registrations Market Share (%) Registrations Market Share (%) 2Q 2015 2Q 2016 % change 2Q 2015 2Q 2016 Change YTD '15 YTD '16 % change YTD '15 YTD '16 Change TOTAL 39,802 40,049 0.6 77,055 78,324 1.6 Cars 22,741 20,670 -9.1 57.1 51.6 -5.5 44,134 41,425 -6.1 57.3 52.9 -4.4 Light Trucks 17,061 19,379 13.6 42.9 48.4 5.5 32,921 36,899 12.1 42.7 47.1 4.4 Domestic Brands 10,420 10,970 5.3 26.2 27.4 1.2 19,774 21,077 6.6 25.7 26.9 1.2 European Brands 6,102 5,503 -9.8 15.3 13.7 -1.6 11,833 10,821 -8.6 15.4 13.8 -1.6 Japanese Brands 20,244 20,455 1.0 50.9 51.1 0.2 39,547 40,568 2.6 51.3 51.8 0.5 Korean Brands 3,036 3,121 2.8 7.6 7.8 0.2 5,901 5,858 -0.7 7.7 7.5 -0.2 Acura 531 456 -14.1 1.3 1.1 -0.2 1,028 937 -8.9 1.3 1.2 -0.1 Audi 680 646 -5.0 1.7 1.6 -0.1 1,269 1,225 -3.5 1.6 1.6 0.0 BMW 1,466 1,314 -10.4 3.7 3.3 -0.4 2,882 2,677 -7.1 3.7 3.4 -0.3 Buick 164 170 3.7 0.4 0.4 0.0 293 335 14.3 0.4 0.4 0.0 Cadillac 217 243 12.0 0.5 0.6 0.1 461 453 -1.7 0.6 0.6 0.0 Chevrolet 2,217 2,275 2.6 5.6 5.7 0.1 3,950 4,474 13.3 5.1 5.7 0.6 Chrysler 268 179 -33.2 0.7 0.4 -0.3 552 336 -39.1 0.7 0.4 -0.3 Dodge 590 567 -3.9 1.5 1.4 -0.1 1,194 1,073 -10.1 1.5 1.4 -0.1 FIAT 200 167 -16.5 0.5 0.4 -0.1 493 326 -33.9 0.6 0.4 -0.2 Ford 4,130 4,279 3.6 10.4 10.7 0.3 8,049 8,299 3.1 10.4 10.6 0.2 GMC 554 550 -0.7 1.4 1.4 0.0 994 1,067 7.3 1.3 1.4 0.1 Honda 4,532 4,883 7.7 11.4 12.2 0.8 8,466 9,375 10.7 11.0 12.0 1.0 Hyundai 1,375 1,384 0.7 3.5 3.5 0.0 2,748 2,657 -3.3 3.6 3.4 -0.2 Infiniti 325 264 -18.8 0.8 0.7 -0.1 665 581 -12.6 0.9 0.7 -0.2 Jaguar 46 78 69.6 0.1 0.2 0.1 93 133 43.0 0.1 0.2 0.1 Jeep 1,424 1,616 13.5 3.6 4.0 0.4 2,625 2,927 11.5 3.4 3.7 0.3 Kia 1,661 1,737 4.6 4.2 4.3 0.1 3,153 3,201 1.5 4.1 4.1 0.0 Land Rover 289 306 5.9 0.7 0.8 0.1 568 682 20.1 0.7 0.9 0.2 Lexus 1,267 1,192 -5.9 3.2 3.0 -0.2 2,722 2,498 -8.2 3.5 3.2 -0.3 Lincoln 172 146 -15.1 0.4 0.4 0.0 340 334 -1.8 0.4 0.4 0.0 Mazda 1,314 1,268 -3.5 3.3 3.2 -0.1 2,578 2,433 -5.6 3.3 3.1 -0.2 Mercedes 1,380 1,297 -6.0 3.5 3.2 -0.3 2,547 2,442 -4.1 3.3 3.1 -0.2 MINI 315 249 -21.0 0.8 0.6 -0.2 571 446 -21.9 0.7 0.6 -0.1 Mitsubishi 181 170 -6.1 0.5 0.4 -0.1 360 356 -1.1 0.5 0.5 0.0 Nissan 3,380 3,808 12.7 8.5 9.5 1.0 6,862 7,628 11.2 8.9 9.7 0.8 Other 166 177 6.6 0.4 0.4 0.0 314 283 -9.9 0.4 0.4 0.0 Porsche 189 254 34.4 0.5 0.6 0.1 460 485 5.4 0.6 0.6 0.0 Ram 512 592 15.6 1.3 1.5 0.2 959 1,189 24.0 1.2 1.5 0.3 Subaru 1,355 1,509 11.4 3.4 3.8 0.4 2,727 2,914 6.9 3.5 3.7 0.2 Tesla 163 348 113.5 0.4 0.9 0.5 339 580 71.1 0.4 0.7 0.3 Toyota 7,356 6,904 -6.1 18.5 17.2 -1.3 14,129 13,843 -2.0 18.3 17.7 -0.6 Volkswagen 1,248 824 -34.0 3.1 2.1 -1.0 2,389 1,719 -28.0 3.1 2.2 -0.9 Volvo 135 197 45.9 0.3 0.5 0.2 275 416 51.3 0.4 0.5 0.1 *June 2016 figures were estimated by Auto Outlook. Source: IHS Automotive. The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Second Quarters of 2015 and 2016, and year-to-date totals. The top ten ranked brands in each category are shaded yellow.
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