Pub. 4 2015-2016 Issue 4

Spring 2016 15 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '15 thru Apr. YTD '16 thru Apr.* % change YTD '15 thru Apr. YTD '16 thru Apr.* TOTAL 50,276 51,376 2% Acura 684 676 -1% 1.4% 1.3% Audi 813 807 -1% 1.6% 1.6% BMW 1,847 1,715 -7% 3.7% 3.3% Buick 191 225 18% 0.4% 0.4% Cadillac 324 263 -19% 0.6% 0.5% Chevrolet 2,473 2,895 17% 4.9% 5.6% Chrysler 369 225 -39% 0.7% 0.4% Dodge 803 696 -13% 1.6% 1.4% FIAT 380 227 -40% 0.8% 0.4% Ford 5,290 5,423 3% 10.5% 10.6% GMC 627 698 11% 1.2% 1.4% Honda 5,406 6,118 13% 10.8% 11.9% Hyundai 1,805 1,650 -9% 3.6% 3.2% Infiniti 443 421 -5% 0.9% 0.8% Jaguar 67 74 10% 0.1% 0.1% Jeep 1,656 1,823 10% 3.3% 3.5% Kia 2,043 2,024 -1% 4.1% 3.9% Land Rover 391 479 23% 0.8% 0.9% Lexus 1,874 1,692 -10% 3.7% 3.3% Lincoln 226 255 13% 0.4% 0.5% Mazda 1,691 1,610 -5% 3.4% 3.1% Mercedes 1,689 1,636 -3% 3.4% 3.2% MINI 342 271 -21% 0.7% 0.5% Mitsubishi 236 250 6% 0.5% 0.5% Nissan 4,538 5,003 10% 9.0% 9.7% Other 206 144 -30% 0.4% 0.3% Porsche 335 298 -11% 0.7% 0.6% Ram 586 747 27% 1.2% 1.5% Subaru 1,834 1,877 2% 3.6% 3.7% Tesla 246 314 28% 0.5% 0.6% Toyota 9,146 9,332 2% 18.2% 18.2% Volkswagen 1,534 1,237 -19% 3.1% 2.4% Volvo 181 271 50% 0.4% 0.5% 0.0 5.0 10.0 15.0 20.0 Audi Volkswagen Mazda Hyundai Mercedes BMW Lexus Jeep Subaru Kia Chevrolet Nissan Ford Honda Toyota 1.6 3.1 3.4 3.6 3.4 3.7 3.7 3.3 3.6 4.1 4.9 9.0 10.5 10.8 18.2 1.6 2.4 3.1 3.2 3.2 3.3 3.3 3.5 3.7 3.9 5.6 9.7 10.6 11.9 18.2 Market Share YTD '16 thru Apr.* YTD '15 thru Apr. This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, May 2016. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Automotive.” San Diego Auto Outlook Data thru April 2016 County Market Share for Top 15 Selling Brands YTD ‘16 thru April* vs. YTD 15 Data source: IHS Automotive. Top ten ranked brands in each percent change category are shaded green. *Figures for April 2016 were estimated by Auto Outlook. Data source: IHS Automotive. *Figures for April 2016 were estimated by Auto Outlook.