Pub. 4 2015-2016 Issue 3

Winter 2016 19 Covering Fourth Quarter 2015 San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Fourth Quarter* Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q 2014 4Q 2015 % change 4Q 2014 4Q 2015 Change 2014 2015* % change 2014 2015* Change TOTAL 37,260 41,651 11.8 146,947 162,055 10.3 Cars 22,023 22,701 3.1 59.1 54.5 -4.6 88,098 91,459 3.8 60.0 56.4 -3.6 Light Trucks 15,237 18,950 24.4 40.9 45.5 4.6 58,849 70,596 20.0 40.0 43.6 3.6 Domestic Brands 9,100 10,671 17.3 24.4 25.6 1.2 36,291 41,769 15.1 24.7 25.8 1.1 European Brands 6,692 6,646 -0.7 18.0 16.0 -2.0 23,592 24,715 4.8 16.1 15.3 -0.8 Japanese Brands 18,933 21,391 13.0 50.8 51.4 0.6 76,361 83,280 9.1 52.0 51.4 -0.6 Korean Brands 2,535 2,943 16.1 6.8 7.1 0.3 10,703 12,291 14.8 7.3 7.6 0.3 Acura 517 504 -2.5 1.4 1.2 -0.2 1,810 2,069 14.3 1.2 1.3 0.1 Audi 727 717 -1.4 2.0 1.7 -0.3 2,395 2,649 10.6 1.6 1.6 0.0 BMW 1,750 1,572 -10.2 4.7 3.8 -0.9 5,856 5,812 -0.8 4.0 3.6 -0.4 Buick 142 167 17.6 0.4 0.4 0.0 527 646 22.6 0.4 0.4 0.0 Cadillac 234 268 14.5 0.6 0.6 0.0 1,017 934 -8.2 0.7 0.6 -0.1 Chevrolet 1,929 2,372 23.0 5.2 5.7 0.5 7,324 8,710 18.9 5.0 5.4 0.4 Chrysler 236 223 -5.5 0.6 0.5 -0.1 663 1,000 50.8 0.5 0.6 0.1 Dodge 499 537 7.6 1.3 1.3 0.0 2,183 2,292 5.0 1.5 1.4 -0.1 FIAT 248 166 -33.1 0.7 0.4 -0.3 1,235 937 -24.1 0.8 0.6 -0.2 Ford 3,673 4,092 11.4 9.9 9.8 -0.1 15,428 16,907 9.6 10.5 10.4 -0.1 GMC 507 636 25.4 1.4 1.5 0.1 1,603 2,271 41.7 1.1 1.4 0.3 Honda 4,341 4,679 7.8 11.7 11.2 -0.5 16,451 18,090 10.0 11.2 11.2 0.0 Hyundai 1,289 1,369 6.2 3.5 3.3 -0.2 5,413 5,732 5.9 3.7 3.5 -0.2 Infiniti 321 362 12.8 0.9 0.9 0.0 1,186 1,363 14.9 0.8 0.8 0.0 Jaguar 52 57 9.6 0.1 0.1 0.0 233 196 -15.9 0.2 0.1 -0.1 Jeep 1,078 1,480 37.3 2.9 3.6 0.7 4,800 5,527 15.1 3.3 3.4 0.1 Kia 1,246 1,586 27.3 3.3 3.8 0.5 5,290 6,571 24.2 3.6 4.1 0.5 Land Rover 221 370 67.4 0.6 0.9 0.3 861 1,209 40.4 0.6 0.7 0.1 Lexus 1,523 1,653 8.5 4.1 4.0 -0.1 5,593 5,962 6.6 3.8 3.7 -0.1 Lincoln 150 183 22.0 0.4 0.4 0.0 555 705 27.0 0.4 0.4 0.0 Mazda 1,054 1,276 21.1 2.8 3.1 0.3 4,475 5,304 18.5 3.0 3.3 0.3 Mercedes 1,447 1,483 2.5 3.9 3.6 -0.3 4,500 5,328 18.4 3.1 3.3 0.2 MINI 278 242 -12.9 0.7 0.6 -0.1 1,019 1,088 6.8 0.7 0.7 0.0 Mitsubishi 111 149 34.2 0.3 0.4 0.1 522 667 27.8 0.4 0.4 0.0 Nissan 3,078 3,856 25.3 8.3 9.3 1.0 13,128 14,527 10.7 8.9 9.0 0.1 Other 160 159 -0.6 0.4 0.4 0.0 622 619 -0.5 0.4 0.4 0.0 Porsche 221 261 18.1 0.6 0.6 0.0 764 957 25.3 0.5 0.6 0.1 Ram 469 560 19.4 1.3 1.3 0.0 1,703 2,082 22.3 1.2 1.3 0.1 Subaru 1,166 1,438 23.3 3.1 3.5 0.4 4,505 5,612 24.6 3.1 3.5 0.4 Tesla 173 237 37.0 0.5 0.6 0.1 458 751 64.0 0.3 0.5 0.2 Toyota 6,817 7,505 10.1 18.3 18.0 -0.3 28,675 29,704 3.6 19.5 18.3 -1.2 Volkswagen 1,446 1,216 -15.9 3.9 2.9 -1.0 5,550 5,111 -7.9 3.8 3.2 -0.6 Volvo 157 276 75.8 0.4 0.7 0.3 603 723 19.9 0.4 0.4 0.0 *December 2015 figures were estimated by Auto Outlook. Source: IHS Automotive. The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Fourth Quarters of 2014 and 2015, and annual totals for 2014 and 2015. The top ten ranked brands in each category are shaded yellow.