Pub. 4 2015-2016 Issue 2

Fall 2015 19 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '14 thru Oct. YTD '15 thru Oct.* % change YTD '14 thru Oct. YTD '15 thru Oct.* TOTAL 121,340 133,338 10% Acura 1,454 1,728 19% 1.2% 1.3% Audi 1,873 2,167 16% 1.5% 1.6% BMW 4,625 4,729 2% 3.8% 3.5% Buick 425 518 22% 0.4% 0.4% Cadillac 844 733 -13% 0.7% 0.5% Chevrolet 6,025 7,065 17% 5.0% 5.3% Chrysler 473 822 74% 0.4% 0.6% Dodge 1,835 1,920 5% 1.5% 1.4% FIAT 1,128 909 -19% 0.9% 0.7% Ford 12,938 14,142 9% 10.7% 10.6% GMC 1,222 1,780 46% 1.0% 1.3% Honda 13,459 14,858 10% 11.1% 11.1% Hyundai 4,592 4,912 7% 3.8% 3.7% Infiniti 954 1,108 16% 0.8% 0.8% Jaguar 194 151 -22% 0.2% 0.1% Jeep 4,071 4,503 11% 3.4% 3.4% Kia 4,420 5,398 22% 3.6% 4.0% Land Rover 712 978 37% 0.6% 0.7% Lexus 4,445 4,725 6% 3.7% 3.5% Lincoln 447 561 26% 0.4% 0.4% Mazda 3,754 4,470 19% 3.1% 3.4% Mercedes 3,437 4,233 23% 2.8% 3.2% MINI 826 910 10% 0.7% 0.7% Mitsubishi 454 568 25% 0.4% 0.4% Nissan 10,979 11,688 6% 9.0% 8.8% Other 512 523 2% 0.4% 0.4% Porsche 606 764 26% 0.5% 0.6% Ram 1,364 1,652 21% 1.1% 1.2% Subaru 3,691 4,588 24% 3.0% 3.4% Tesla 384 625 63% 0.3% 0.5% Toyota 24,180 24,774 2% 19.9% 18.6% Volkswagen 4,529 4,313 -5% 3.7% 3.2% Volvo 488 523 7% 0.4% 0.4% 0.0 5.0 10.0 15.0 20.0 Audi Mercedes Volkswagen Jeep Mazda Subaru BMW Lexus Hyundai Kia Chevrolet Nissan Ford Honda Toyota 1.5 2.8 3.7 3.4 3.1 3.0 3.8 3.7 3.8 3.6 5.0 9.0 10.7 11.1 19.9 1.6 3.2 3.2 3.4 3.4 3.4 3.5 3.5 3.7 4.0 5.3 8.8 10.6 11.1 18.6 Market Share YTD '15 thru Oct.* YTD '14 thru Oct. This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, November 2015. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Automotive.” San Diego Auto Outlook Data thru October 2015 County Market Share for Top 15 Selling Brands YTD ‘15 thru October* vs. YTD 14 Data source: IHS Automotive. Top ten ranked brands in each percent change category are shaded green. *Figures for October 2015 were estimated by Auto Outlook. Data source: IHS Automotive. *Figures for October 2015 were estimated by Auto Outlook.