Pub. 4 2015-2016 Issue 2

18 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru Oct.* YTD Market share (thru Oct.*) 9/14 & 10/14 9/15 & 10/15* % change 2014 2015 % change 2014 2015 change Industry Total 23,802 26,998 13.4% 121,340 133,338 9.9% Cars 14,324 15,277 6.7% 73,056 76,010 4.0% 60.2 57.0 -3.2 Light Trucks 9,478 11,721 23.7% 48,284 57,328 18.7% 39.8 43.0 3.2 Japanese Brands 12,394 13,902 12.2% 63,381 68,494 8.1% 52.2 51.4 -0.8 Toyota 5,418 6,044 11.6% 28,625 29,492 3.0% 23.6 22.1 -1.5 Honda 2,894 3,358 16.0% 14,913 16,598 11.3% 12.3 12.4 0.1 Nissan 2,523 2,662 5.5% 11,933 12,792 7.2% 9.8 9.6 -0.2 Other 1,559 1,838 17.9% 7,910 9,612 21.5% 6.5 7.2 0.7 Domestic Brands 5,849 6,994 19.6% 30,048 34,332 14.3% 24.8 25.7 0.9 General Motors 1,722 2,116 22.9% 8,516 10,116 18.8% 7.0 7.6 0.6 Ford 2,417 3,051 26.2% 13,385 14,693 9.8% 11.0 11.0 0.0 Chrysler 1,579 1,669 5.7% 7,743 8,871 14.6% 6.4 6.7 0.3 Other 131 158 20.6% 404 652 61.4% 0.3 0.5 0.2 European Brands 3,851 4,062 5.5% 18,899 20,206 6.9% 15.6 15.2 -0.4 Volkswagen 1,364 1,439 5.5% 7,008 7,259 3.6% 5.8 5.4 -0.4 BMW 1,128 1,111 -1.5% 5,472 5,704 4.2% 4.5 4.3 -0.2 Mercedes 787 861 9.4% 3,648 4,400 20.6% 3.0 3.3 0.3 Other 572 651 13.8% 2,771 2,843 2.6% 2.3 2.1 -0.2 Korean Brands 1,708 2,040 19.4% 9,012 10,306 14.4% 7.4 7.7 0.3 7.1% 7.1% 7.3% 9.6% 10.9% 11.3% 9.2% 7.4% 8.0% 8.1% 11.0% 10.4% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15Oct-15* % change vs. year earlier Last month in period 13.5% 18.7% -3.1% 4.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru October 2015 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS Automotive. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for October 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘15 thru October* vs. YTD 14 Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for October 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. *Figures for October 2015 were estimated by Auto Outlook. Data Source: IHS Automotive.