Pub. 3 2015 Issue 4

Spring 2015 19 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '14 thru Apr. YTD '15 thru Apr.* % change YTD '14 thru Apr. YTD '15 thru Apr.* TOTAL 45,251 49,340 9% Acura 595 665 12% 1.3% 1.3% Audi 689 794 15% 1.5% 1.6% BMW 1,679 1,886 12% 3.7% 3.8% Buick 151 160 6% 0.3% 0.3% Cadillac 355 351 -1% 0.8% 0.7% Chevrolet 2,196 2,298 5% 4.9% 4.7% Chrysler 156 323 107% 0.3% 0.7% Dodge 748 757 1% 1.7% 1.5% FIAT 443 403 -9% 1.0% 0.8% Ford 4,896 5,135 5% 10.8% 10.4% GMC 442 575 30% 1.0% 1.2% Honda 4,730 5,247 11% 10.5% 10.6% Hyundai 1,742 1,860 7% 3.8% 3.8% Infiniti 421 464 10% 0.9% 0.9% Jaguar 88 68 -23% 0.2% 0.1% Jeep 1,590 1,701 7% 3.5% 3.4% Kia 1,772 2,009 13% 3.9% 4.1% Land Rover 291 326 12% 0.6% 0.7% Lexus 1,630 1,856 14% 3.6% 3.8% Lincoln 174 218 25% 0.4% 0.4% Mazda 1,389 1,655 19% 3.1% 3.4% Mercedes 1,234 1,517 23% 2.7% 3.1% MINI 286 333 16% 0.6% 0.7% Mitsubishi 189 252 33% 0.4% 0.5% Nissan 3,994 4,520 13% 8.8% 9.2% Other 197 199 1% 0.4% 0.4% Porsche 231 334 45% 0.5% 0.7% Ram 492 576 17% 1.1% 1.2% Subaru 1,375 1,797 31% 3.0% 3.6% Tesla 142 205 44% 0.3% 0.4% Toyota 9,009 9,081 1% 19.9% 18.4% Volkswagen 1,760 1,605 -9% 3.9% 3.3% Volvo 165 170 3% 0.4% 0.3% 0.0 5.0 10.0 15.0 20.0 Audi Mercedes Volkswagen Jeep Mazda Subaru BMW Hyundai Lexus Kia Chevrolet Nissan Ford Honda Toyota 1.5 2.7 3.9 3.5 3.1 3.0 3.7 3.8 3.6 3.9 4.9 8.8 10.8 10.5 19.9 1.6 3.1 3.3 3.4 3.4 3.6 3.8 3.8 3.8 4.1 4.7 9.2 10.4 10.6 18.4 Market Share YTD '15 thru Apr.* YTD '14 thru Apr. This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, May 2015. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Automotive.” San Diego Auto Outlook Data thru April 2015 County Market Share for Top 15 Selling Brands YTD ‘15 thru April* vs. YTD 14 Data source: IHS Automotive. Top ten ranked brands in each percent change category are shaded green. *Figures for April 2015 were estimated by Auto Outlook. Data source: IHS Automotive. *Figures for April 2015 were estimated by Auto Outlook.