Pub. 3 2015 Issue 4

18 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru April* YTD Market share (thru April*) 3/14 & 4/14 3/15 & 4/15* % change 2014 2015 % change 2014 2015 change Industry Total 24,301 26,153 7.6% 45,251 49,340 9.0% Cars 14,727 15,207 3.3% 27,026 28,464 5.3% 59.7 57.7 -2.0 Light Trucks 9,574 10,946 14.3% 18,225 20,876 14.5% 40.3 42.3 2.0 Japanese Brands 12,599 13,461 6.8% 23,339 25,561 9.5% 51.6 51.8 0.2 Toyota 5,607 5,694 1.6% 10,639 10,947 2.9% 23.5 22.2 -1.3 Honda 2,942 3,086 4.9% 5,325 5,933 11.4% 11.8 12.0 0.2 Nissan 2,416 2,672 10.6% 4,415 4,976 12.7% 9.8 10.1 0.3 Other 1,634 2,009 22.9% 2,960 3,705 25.2% 6.5 7.5 1.0 Domestic Brands 5,927 6,422 8.4% 11,349 12,305 8.4% 25.1 24.9 -0.2 General Motors 1,704 1,789 5.0% 3,144 3,394 8.0% 6.9 6.9 0.0 Ford 2,530 2,721 7.5% 5,070 5,351 5.5% 11.2 10.8 -0.4 Chrysler 1,569 1,826 16.4% 2,986 3,348 12.1% 6.6 6.8 0.2 Other 124 86 -30.6% 149 212 42.3% 0.3 0.4 0.1 European Brands 3,751 4,103 9.4% 7,049 7,607 7.9% 15.6 15.4 -0.2 Volkswagen 1,447 1,472 1.7% 2,680 2,741 2.3% 5.9 5.6 -0.3 BMW 1,072 1,232 14.9% 1,975 2,212 12.0% 4.4 4.5 0.1 Mercedes 682 799 17.2% 1,316 1,567 19.1% 2.9 3.2 0.3 Other 550 600 9.1% 1,078 1,087 0.8% 2.4 2.2 -0.2 Korean Brands 2,024 2,167 7.1% 3,514 3,867 10.0% 7.8 7.8 0.0 3.8% 2.5% 3.5% 4.2% 6.6% 7.3% 7.1% 7.0% 7.2% 9.7% 9.7% 8.5% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15Apr-15* % change vs. year earlier Last month in period 8.7% 14.5% -3.1% 5.3% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru April 2015 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS Automotive. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for April 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘15 thru April* vs. YTD 14 Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for April 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. The graph above compares the change in new retail car and light truck registrations in both the area and U.S. markets. *Figures for April 2015 were estimated by Auto Outlook. Data Source: IHS Automotive.