Pub. 3 2014 Issue 2

Fall 2014 19 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '13 thru Oct YTD '14 thru Oct* % change YTD '13 thru Oct YTD '14 thru Oct* TOTAL 115,169 120,949 5% Acura 1,485 1,444 -3% 1.3% 1.2% Audi 1,692 1,866 10% 1.5% 1.5% BMW 4,338 4,582 6% 3.8% 3.8% Buick 507 440 -13% 0.4% 0.4% Cadillac 865 849 -2% 0.8% 0.7% Chevrolet 5,787 5,967 3% 5.0% 4.9% Chrysler 532 476 -11% 0.5% 0.4% Dodge 2,024 1,808 -11% 1.8% 1.5% FIAT 882 1,056 20% 0.8% 0.9% Ford 13,216 12,844 -3% 11.5% 10.6% GMC 1,140 1,229 8% 1.0% 1.0% Honda 13,209 13,301 1% 11.5% 11.0% Hyundai 4,539 4,507 -1% 3.9% 3.7% Infiniti 1,121 972 -13% 1.0% 0.8% Jaguar 171 195 14% 0.1% 0.2% Jeep 2,996 4,152 39% 2.6% 3.4% Kia 4,637 4,451 -4% 4.0% 3.7% Land Rover 703 690 -2% 0.6% 0.6% Lexus 3,732 4,465 20% 3.2% 3.7% Lincoln 449 464 3% 0.4% 0.4% Mazda 3,292 3,714 13% 2.9% 3.1% Mercedes 3,156 3,408 8% 2.7% 2.8% MINI 982 813 -17% 0.9% 0.7% Mitsubishi 396 448 13% 0.3% 0.4% Nissan 9,374 10,945 17% 8.1% 9.0% Other 332 490 48% 0.3% 0.4% Porsche 548 589 7% 0.5% 0.5% Ram 929 1,376 48% 0.8% 1.1% Subaru 2,877 3,779 31% 2.5% 3.1% Tesla 540 327 -39% 0.5% 0.3% Toyota 23,126 24,202 5% 20.1% 20.0% Volkswagen 5,014 4,604 -8% 4.4% 3.8% Volvo 578 496 -14% 0.5% 0.4% 0.0 5.0 10.0 15.0 20.0 25.0 Dodge Mercedes Mazda Subaru Jeep Hyundai Kia Lexus BMW Volkswagen Chevrolet Nissan Ford Honda Toyota 1.8 2.7 2.9 2.5 2.6 3.9 4.0 3.2 3.8 4.4 5.0 8.1 11.5 11.5 20.1 1.5 2.8 3.1 3.1 3.4 3.7 3.7 3.7 3.8 3.8 4.9 9.0 10.6 11.0 20.0 Market Share YTD '14 thru Oct* YTD '13 thru Oct This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206-0102). Auto Outlook, Inc. is not responsible for management decisions based on the con- tent of San Diego Auto Outlook. Copyright Auto Outlook, November 2014. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: Polk.” San Diego Auto Outlook Data thru October 2014 County Market Share for Top 15 Selling Brands YTD ‘14 thru October* vs. YTD ‘13 Top ten ranked brands in each percent change category are shaded green. *Figures for October 2014 were estimated by Auto Outlook. Source: Polk *Figures for October 2014 were estimated by Auto Outlook. Source: Polk.