Pub. 3 2014 Issue 2

18 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru Oct* YTD Market Share (thru Oct)* 9/13 & 10/13 9/14 & 10/14* % change 2013 2014 % change 2013 2014 change Industry Total 21,777 23,374 7.3% 115,169 120,949 5.0% Cars 13,428 13,982 4.1% 71,055 72,728 2.4% 61.7 60.1 -1.6 Light Trucks 8,349 9,392 12.5% 44,114 48,221 9.3% 38.3 39.9 1.6 Japanese Brands 11,164 12,296 10.1% 58,618 63,325 8.0% 50.9 52.4 1.5 Toyota 5,333 5,461 2.4% 26,858 28,672 6.8% 23.3 23.7 0.4 Honda 2,558 2,732 6.8% 14,694 14,752 0.4% 12.8 12.2 -0.6 Nissan 1,945 2,506 28.8% 10,495 11,917 13.5% 9.1 9.9 0.8 Other 1,328 1,597 20.3% 6,571 7,984 21.5% 5.7 6.6 0.9 Domestic Brands 5,310 5,665 6.7% 29,025 29,893 3.0% 25.2 24.7 -0.5 General Motors 1,632 1,614 -1.1% 8,299 8,420 1.5% 7.2 7.0 -0.2 Ford 2,406 2,285 -5.0% 13,665 13,269 -2.9% 11.9 11.0 -0.9 Chrysler 1,170 1,695 44.9% 6,481 7,860 21.3% 5.6 6.5 0.9 Other 102 71 -30.4% 580 344 -40.7% 0.5 0.3 -0.2 European Brands 3,558 3,765 5.8% 18,350 18,779 2.3% 15.9 15.5 -0.4 Volkswagen 1,352 1,416 4.7% 7,254 7,053 -2.8% 6.3 5.8 -0.5 BMW 1,014 1,076 6.1% 5,320 5,391 1.3% 4.6 4.5 -0.1 Mercedes 745 781 4.8% 3,276 3,625 10.7% 2.8 3.0 0.2 Other 447 492 10.1% 2,500 2,710 8.4% 2.2 2.2 0.0 Korean Brands 1,745 1,648 -5.6% 9,176 8,952 -2.4% 8.0 7.4 -0.6 6.4% 6.6% 6.4% 5.2% 5.8% 4.4% 3.8% 2.5% 3.6% 4.2% 6.6% 6.1% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14Oct-14* % change vs. year earlier Last month in period 10.3% 9.3% 2.3% 2.4% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru October 2014 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: Polk. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for October 2014 were estimated by Auto Outlook. Data Source: Polk. Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, and Jeep). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for October 2014 were estimated by Auto Outlook. Data Source: Polk. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘14 thru October* vs. YTD ‘13 The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. *Figures for October 2014 were estimated by Auto Outlook. Data Source: Polk.