Pub. 3 2014-2015 Issue 1

Summer 2014 27 Covering Second Quarter 2014 San Diego Auto Outlook San Diego Auto Outlook Published by: Auto Outlook, Inc. PO Box 390, Exton, PA 19341 Phone: 800-206-0102 EMail: jfoltz@autooutlook.com San Diego Auto Outlook is distributed free of charge to members of the New Car Dealers Association San Diego County. The publi- cation is sponsored and supported by the Association. San Diego Auto Outlook is published and edited by Auto Outlook, Inc., an in- dependent automotive market analysis firm. Opinions expressed are solely those of Auto Outlook, Inc., and are not necessarily shared by the Association. Copyright Auto Outlook, Inc., July, 2014 Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter* YTD thru June Registrations Market Share (%) Registrations Market Share (%) 2Q 2013 2Q 2014 % change 2Q 2013 2Q 2014 Change YTD '13 YTD '14* % change YTD '13 YTD '14* Change TOTAL 36,240 37,280 2.9 68,047 70,896 4.2 Cars 22,478 22,651 0.8 62.0 60.8 -1.2 42,122 42,571 1.1 61.9 60.0 -1.9 Light Trucks 13,762 14,629 6.3 38.0 39.2 1.2 25,925 28,325 9.3 38.1 40.0 1.9 Domestic Brands 9,486 9,441 -0.5 26.2 25.3 -0.9 17,646 18,035 2.2 25.9 25.4 -0.5 European Brands 5,760 5,798 0.7 15.9 15.6 -0.3 10,752 11,006 2.4 15.8 15.5 -0.3 Japanese Brands 18,143 19,147 5.5 50.1 51.4 1.3 34,137 36,450 6.8 50.2 51.4 1.2 Korean Brands 2,851 2,894 1.5 7.9 7.8 -0.1 5,512 5,405 -1.9 8.1 7.6 -0.5 Acura 439 440 0.2 1.2 1.2 0.0 838 881 5.1 1.2 1.2 0.0 Audi 526 609 15.8 1.5 1.6 0.1 996 1,119 12.3 1.5 1.6 0.1 BMW 1,355 1,459 7.7 3.7 3.9 0.2 2,556 2,652 3.8 3.8 3.7 -0.1 Buick 166 139 -16.3 0.5 0.4 -0.1 308 258 -16.2 0.5 0.4 -0.1 Cadillac 244 268 9.8 0.7 0.7 0.0 518 525 1.4 0.8 0.7 -0.1 Chevrolet 1,861 1,837 -1.3 5.1 4.9 -0.2 3,400 3,482 2.4 5.0 4.9 -0.1 Chrysler 186 123 -33.9 0.5 0.3 -0.2 335 248 -26.0 0.5 0.3 -0.2 Dodge 757 654 -13.6 2.1 1.8 -0.3 1,344 1,215 -9.6 2.0 1.7 -0.3 FIAT 281 340 21.0 0.8 0.9 0.1 511 657 28.6 0.8 0.9 0.1 Ford 4,279 4,076 -4.7 11.8 10.9 -0.9 8,171 7,851 -3.9 12.0 11.1 -0.9 GMC 379 392 3.4 1.0 1.1 0.1 682 720 5.6 1.0 1.0 0.0 Honda 4,213 4,242 0.7 11.6 11.4 -0.2 7,789 7,623 -2.1 11.4 10.8 -0.6 Hyundai 1,368 1,421 3.9 3.8 3.8 0.0 2,702 2,678 -0.9 4.0 3.8 -0.2 Infiniti 308 321 4.2 0.8 0.9 0.1 633 626 -1.1 0.9 0.9 0.0 Jaguar 39 56 43.6 0.1 0.2 0.1 87 128 47.1 0.1 0.2 0.1 Jeep 985 1,291 31.1 2.7 3.5 0.8 1,723 2,461 42.8 2.5 3.5 1.0 Kia 1,483 1,466 -1.1 4.1 3.9 -0.2 2,810 2,720 -3.2 4.1 3.8 -0.3 Land Rover 202 180 -10.9 0.6 0.5 -0.1 442 416 -5.9 0.6 0.6 0.0 Lexus 1,093 1,257 15.0 3.0 3.4 0.4 2,017 2,527 25.3 3.0 3.6 0.6 Lincoln 140 143 2.1 0.4 0.4 0.0 265 274 3.4 0.4 0.4 0.0 Mazda 1,055 1,145 8.5 2.9 3.1 0.2 1,882 2,170 15.3 2.8 3.1 0.3 Mercedes 960 1,055 9.9 2.6 2.8 0.2 1,780 1,965 10.4 2.6 2.8 0.2 MINI 326 250 -23.3 0.9 0.7 -0.2 585 472 -19.3 0.9 0.7 -0.2 Mitsubishi 129 161 24.8 0.4 0.4 0.0 246 293 19.1 0.4 0.4 0.0 Nissan 2,968 3,228 8.8 8.2 8.7 0.5 5,669 6,239 10.1 8.3 8.8 0.5 Other 104 149 43.3 0.3 0.4 0.1 200 293 46.5 0.3 0.4 0.1 Porsche 195 168 -13.8 0.5 0.5 0.0 343 347 1.2 0.5 0.5 0.0 Ram 275 388 41.1 0.8 1.0 0.2 515 751 45.8 0.8 1.1 0.3 Subaru 857 1,012 18.1 2.4 2.7 0.3 1,653 2,041 23.5 2.4 2.9 0.5 Tesla 200 166 -17.0 0.6 0.4 -0.2 358 279 -22.1 0.5 0.4 -0.1 Toyota 7,080 7,325 3.5 19.5 19.6 0.1 13,404 14,030 4.7 19.7 19.8 0.1 Volkswagen 1,603 1,376 -14.2 4.4 3.7 -0.7 2,943 2,677 -9.0 4.3 3.8 -0.5 Volvo 184 143 -22.3 0.5 0.4 -0.1 342 278 -18.7 0.5 0.4 -0.1 *June 2014 figures were estimated by Auto Outlook. Source: Polk