Pub. 2 2014 Issue 4

24 San Diego Dealer Covering First Quarter 2014 San Diego Auto Outlook '08 to '09 '09 to '10 '10 to '11 '11 to '12 '12 to '13 YTD '13 to YTD '14 New -24.3% 12.8% 13.3% 27.5% 10.3% 6.7% Used 14.7% -5.0% 0.8% 2.8% -7.4% -2.6% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% -11.1% -22.9% -45.8% 35.4% 17.3% 5.7% -3% -80.0% -60.0% -40.0% -20.0% 0.0% 20.0% 40.0% 60.0% 7 yrs. old 6 yrs. old 5 yrs. old 4 yrs. old 3 yrs. old 2 yrs. old 1 yr. or newer Percent Change in San Diego County New and Used Retail Registrations USED VEHICLE MARKET REPORT County Used Vehicle Market Declines Slightly in Early 2014 Used vehicle registrations fell 2.6% thru February of this year Below is a list of key trends in the San Diego County retail used vehicle market: • Retail used registrations in the county declined 2.6% during the first two months of 2014 versus a year ear- lier. • As shown on the graph below, the county new vehicle market has continued to post larger percentage gains than the used market. New vehicle registrations in- creased significantly from year-earlier levels between 2010 and 2013, while used registrations either de- clined, or increased slightly • The sharp decline in new vehicle sales for 2009 has led to short supplies of five year old vehicles, leading to the 45.8% drop in five year old vehicle registrations. • Used light truck registrations fell 3.9%, while cars were off 1.7%. • Nissan Altima was the best-selling model in the county among 2 year old or newer vehicles. BMW 3-Series was the leader for 3 to 4 year old models. • Among the top 15 selling brands, Lexus, Nissan, Hon- da, Chrysler, and BMW were the only brands to have an increase in used registrations so far this year. Percent Change in County Retail Used Registrations by Vehicle Age, YTD 2014 thru February vs. YTD 2013 San Diego County Retail Used Light Vehicle Registrations YTD thru February Registrations % Change Market Share YTD '13 YTD '14 '13 TO '14 YTD '13 YTD '14 TOTAL 52,235 50,890 -2.6% Cars 31,306 30,779 -1.7% 59.9% 60.5% Light Trucks 20,929 20,111 -3.9% 40.1% 39.5% Detroit Three 19,871 18,595 -6.4% 38.0% 36.5% European 8,057 8,019 -0.5% 15.4% 15.8% Japanese 22,236 22,349 0.5% 42.6% 43.9% Korean 2,071 1,927 -7.0% 4.0% 3.8% Source: Polk. Source: Polk. Source: Polk. YTD used registrations are thru February. YTD new registrations are thru March. (March was estimated.)