Pub. 2 2014 Issue 4

Covering First Quarter 2014 San Diego Auto Outlook San Diego Auto Outlook Published by: Auto Outlook, Inc. PO Box 390, Exton, PA 19341 Phone: 800-206-0102 EMail: jfoltz@autooutlook.com San Diego Auto Outlook is distributed free of charge to members of the New Car Dealers Association San Diego County. The publi- cation is sponsored and supported by the Association. San Diego Auto Outlook is published and edited by Auto Outlook, Inc., an in- dependent automotive market analysis firm. Opinions expressed are solely those of Auto Outlook, Inc., and are not necessarily shared by the Association. Copyright Auto Outlook, Inc., April, 2014 Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations First Quarter* Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q 2013 1Q 2014 % change 1Q 2013 1Q 2014 Change 2012 2013 % change 2012 2013 Change TOTAL 31,807 33,952 6.7 126,570 139,593 10.3 Cars 19,644 20,123 2.4 61.8 59.3 -2.5 78,922 85,630 8.5 62.4 61.3 -1.1 Light Trucks 12,163 13,829 13.7 38.2 40.7 2.5 47,648 53,963 13.3 37.6 38.7 1.1 Domestic Brands 8,160 8,661 6.1 25.7 25.5 -0.2 29,798 35,180 18.1 23.5 25.2 1.7 European Brands 4,992 5,246 5.1 15.7 15.5 -0.2 21,636 22,842 5.6 17.1 16.4 -0.7 Japanese Brands 15,994 17,525 9.6 50.3 51.6 1.3 62,888 70,683 12.4 49.7 50.6 0.9 Korean Brands 2,661 2,520 -5.3 8.4 7.4 -1.0 12,248 10,888 -11.1 9.7 7.8 -1.9 Acura 399 454 13.8 1.3 1.3 0.0 1,581 1,863 17.8 1.2 1.3 0.1 Audi 470 488 3.8 1.5 1.4 -0.1 2,015 2,106 4.5 1.6 1.5 -0.1 BMW 1,201 1,216 1.2 3.8 3.6 -0.2 4,551 5,426 19.2 3.6 3.9 0.3 Buick 142 138 -2.8 0.4 0.4 0.0 560 597 6.6 0.4 0.4 0.0 Cadillac 274 255 -6.9 0.9 0.8 -0.1 825 1,090 32.1 0.7 0.8 0.1 Chevrolet 1,539 1,606 4.4 4.8 4.7 -0.1 6,414 6,973 8.7 5.1 5.0 -0.1 Chrysler 149 54 -63.8 0.5 0.2 -0.3 756 609 -19.4 0.6 0.4 -0.2 Dodge 587 560 -4.6 1.8 1.6 -0.2 1,661 2,373 42.9 1.3 1.7 0.4 FIAT 230 292 27.0 0.7 0.9 0.2 1,041 1,050 0.9 0.8 0.8 0.0 Ford 3,892 3,878 -0.4 12.2 11.4 -0.8 13,579 15,944 17.4 10.7 11.4 0.7 GMC 303 300 -1.0 1.0 0.9 -0.1 1,178 1,419 20.5 0.9 1.0 0.1 Honda 3,576 3,602 0.7 11.2 10.6 -0.6 14,070 15,930 13.2 11.1 11.4 0.3 Hyundai 1,334 1,244 -6.7 4.2 3.7 -0.5 6,444 5,457 -15.3 5.1 3.9 -1.2 Infiniti 325 314 -3.4 1.0 0.9 -0.1 1,408 1,407 -0.1 1.1 1.0 -0.1 Jaguar 48 74 54.2 0.2 0.2 0.0 170 226 32.9 0.1 0.2 0.1 Jeep 738 1,186 60.7 2.3 3.5 1.2 3,391 3,777 11.4 2.7 2.7 0.0 Kia 1,327 1,275 -3.9 4.2 3.8 -0.4 5,804 5,431 -6.4 4.6 3.9 -0.7 Land Rover 240 254 5.8 0.8 0.7 -0.1 662 851 28.5 0.5 0.6 0.1 Lexus 924 1,248 35.1 2.9 3.7 0.8 4,222 4,888 15.8 3.3 3.5 0.2 Lincoln 125 152 21.6 0.4 0.4 0.0 462 532 15.2 0.4 0.4 0.0 Mazda 827 983 18.9 2.6 2.9 0.3 3,122 3,962 26.9 2.5 2.8 0.3 Mercedes 820 932 13.7 2.6 2.7 0.1 3,861 4,190 8.5 3.1 3.0 -0.1 MINI 259 225 -13.1 0.8 0.7 -0.1 1,247 1,146 -8.1 1.0 0.8 -0.2 Mitsubishi 117 156 33.3 0.4 0.5 0.1 526 483 -8.2 0.4 0.3 -0.1 Nissan 2,701 2,990 10.7 8.5 8.8 0.3 9,820 11,195 14.0 7.8 8.0 0.2 Other 96 147 53.1 0.3 0.4 0.1 445 447 0.4 0.4 0.3 -0.1 Porsche 148 167 12.8 0.5 0.5 0.0 586 720 22.9 0.5 0.5 0.0 Ram 240 404 68.3 0.8 1.2 0.4 878 1,171 33.4 0.7 0.8 0.1 Subaru 796 1,001 25.8 2.5 2.9 0.4 2,247 3,610 60.7 1.8 2.6 0.8 Tesla 158 117 -25.9 0.5 0.3 -0.2 86 653 659.3 0.1 0.5 0.4 Toyota 6,324 6,770 7.1 19.9 19.9 0.0 25,876 27,339 5.7 20.4 19.6 -0.8 Volkswagen 1,340 1,330 -0.7 4.2 3.9 -0.3 6,367 6,030 -5.3 5.0 4.3 -0.7 Volvo 158 140 -11.4 0.5 0.4 -0.1 715 698 -2.4 0.6 0.5 -0.1 *March 2014 figures were estimated by Auto Outlook. Source: Polk