Pub. 2 2013 Issue 1

Summer 2013 21 the San Diego Convention Center floor. Again this year, several TV outlets are expected to record hours of footage that is later broadcast as special programs. Print and online publications provide 1,000 dedicated editorial pieces and 600 on line postings. All this coverage is provided by over 200 reg- istered journalists who attend the show’s media preview, and continue to cover the show for its duration. Leap says highlights for the 2014 show will include 13 Ride & Drive events (themost in its history), and a special exhibit of the iconic Mustang, which celebrates its 50th anniversary in 2014. The exhibit will feature Mustangs from then and now. With the economic crisis a distantmemory, and new-car sales escalating every quarter, the 2014 model year is serving up an engag- ing array of newand fully redesignedmodels, ranging from family sedans and luxury cars to hot sport coupes and pickup trucks. Leap said other potential new attrac- tions include the new Corvette Stingray, which dominatedmedia coverage during its launch in Detroit in January, along with the Chevrolet Silverado pickup and the all-new SS performance sedan. Another GM brand, Cadillac, may show its ELR, also launched in Detroit. Want more? These vehicles could also make an appearance at the show: the Mercedes Benz S-Class, the Jaguar F-Type, the Jeep Cherokee, the redesigned Toyota Corolla, the BMW 4-Series, the Fiat 500L, and the Infiniti Q50 – all of which were cited by Forbes Magazine as the hottest new cars for 2014. Returning features include the Think Blue Eco-Center and the extremely popular Mobility Zone, along with Mazda Family Day. These and all the family-friendly features that have come to define the San Diego International Auto Show are on tap for 2014, sure to be one of the best.