Pub. 1 2013 Issue 4

38 San Diego Dealer There’s nothing complicated about why radio advertising works. People love – really, really love – their favorite radio stations. The music, news and personalities put them in a good mood and keep them entertained throughout their day. And that puts them in a receptive mood for your message. It’s not brain surgery. It’s radio, and we love our radio in San Diego. For more obvious insights, contact Sharon Massey at 858-350-8854 . Or visit sandiegoradio.com . SAN DIEGO RADIO BROADCASTERS ASSOCIATION