Pub. 1 2012 Issue 2

Fall Issue 2012 13 DealersAssociationassumed fullmanagement of theAutoShow in2006.This year’s showhas a recordnumber 12different ride anddrive sites featuring15 brands. New ride and drives to this year’s show include Honda, Nissan and Volkswagen. Returning this year are Buick, Cadillac, Camp Jeep, Chevrolet (2), Chrysler, Dodge, Fiat, Ford, GMC, Kia, Ram, andToyota. With erratic fuel prices over the past several years, fuel efficiency has become one of the primary considerations as Auto Show attendees search for new vehicles. Two decades ago, hybrid technology was in its infancy. Today, 22 brands offer a wide range of hybrid models and each year more vehicles join this expansive group. In addition to hybrids, plug-in hybrids, all electric vehicles and clean diesel models have become an integral part of the Auto Show. While the Auto Show is known by the slogan “Where the Cars are the Stars” and that still remains the hallmark of the show, attendees also enjoy a wide range of unique exhibits and benefits from our show’s sponsors. San Diego Chevrolet Dealers will be distributing tickets to this year’s show to active military personnel. Mazda Family Day, sponsored by San Diego County Mazda Dealers, allows families to bring children aged 12-under to the show at no charge on Sunday, December 30 when attending with a paying adult and provides a range of family entertainment and prize drawings. AutoTrader.comalso returns to the showwhere attendees can research vehicles and enter to win prizes. Think Blue San Diego once again is the title sponsor for the Eco-Center where vehicles highlighting eco-friendly technologies can be explored while Think Blue staff educates attendees on various ways to help improve andmaintain our eco-rich environment. The GEICO Motorcycle Pavilion will include a display of the GEICO Bike which features a rear fender is shaped like the tail of the GEICO lizard to go with the lizard-skin paint job. Two years ago, the Auto Show introduced the Mobility Zone. This feature, which focuses attention on driving solutions for the disabled, has continued to expand and returns again this year. Its popularity and notoriety has resulted in the San Diego International Auto Show estab- lishing trend that other shows across the nation are now implementing. Scripps Health will be linking up with a new display – Muscle Car Beach – featuring 14 of the hottest muscle cars ever built. Muscle car enthusiast Kip Blickema is scheduled to attend and discuss taking better care of your car in the New Year. For show attendees, staff from Scripps Health will be on hand to answer questions and promote healthy living. Additionally, competitive, male and female natural body builders led by fitness champion Tyler Anderson will be giving demonstrations on ways to keep physically fit in the New Year. The overall success of the San Diego International Auto Show is the culmination of nearly a year’s worth of planning and execution by the NCDA staff and support frommany of our Dealer Members and Associate Members. Dealers provide extensive sponsorship support and personnel to assist as product specialists at the show. Associate Members, including the show’s media sponsor U-T San Diego, local television and radio sta- tions provide creative advertising opportunities, promotions and news specials both prior to and during the show. We hope every Dealer Member and dealership personnel and their families will be able to see first-hand the largest collection of automobiles under one roof in San Diego. It truly is Where the Cars are the Stars. Thirty-one global manufacturers will have individual or joint displays and several more will be participating in the expanded Exotics Salon.