Dear Dealer Members,
To start, I’d like to thank those dealers who took time out of their busy schedules to make the trip to Sacramento for Dealer Day. Those dealers who attended spent the day meeting with various assembly members and senators to discuss many important issues that affect our industry, including SB 1249. This dealer-supported bill will modernize the Document Processing Charge and preserve critical consumer protections and conveniences.
If you were unable to attend Dealer Day, I strongly recommend you take time to meet with representatives from your district. It is imperative that we stay engaged with our local officials so they continue to understand the importance of your business to the region’s economy and the important role your dealership plays in their district’s short- and long-term economic health. To that end, we’ve included our 2022 Economic Impact Report in this issue, which is also available for download on the NCDA website.
I am excited to attend the NCDA Golf Tournament and Annual Meeting/Luncheon on Monday, June 13. This year, we decided to combine both events into one and shift to a morning/afternoon format. We’ll also be at a new venue in Poway: the beautiful Maderas Golf Club. We haven’t been able to gather together since 2019, and I look forward to spending the day with my fellow dealers, event sponsors and associate members.
Also, on the event front, we’re presently working with each manufacturer to define their presence at the 2023 San Diego International Auto Show, which will take place December 30 through January 2. The auto show is a once-a-year opportunity for our brands to reach a 100% qualified audience who attend the show to make purchase decisions. Surveys tell us that the show creates a strong and lasting impression with consumers and that brands that are not present often drop from consideration.
It’s also important to remind ourselves that the auto show is the primary revenue generator for the association as a whole and funds the many wonderful benefits we’ve come to enjoy and expect. As such, it is imperative that dealers fully support the show by ensuring that each and every brand sold by San Diego County dealers is represented.
