Dear Dealer Members,

This issue of San Diego Dealer highlights our premier event, the San Diego International Auto Show, Where the Cars are the Stars^®. I want to take this opportunity to offer a big “thank you” to the manufacturers and dealers who helped make this year’s event so successful.

I was on hand to see enthusiastic crowds engaging with exhibitors both inside and outside of the convention center, so it was no surprise to me to learn that more than 300,000 in-vehicle experiences took place among the 24 brands represented at this year’s show!

Audience insights demonstrated once again that this incredible level of engagement translates into purchase influence. In fact, three quarters of attendees tell us that the Auto Show influences their vehicle purchase decisions, and more so than any other form of marketing.

It’s important to note that not only is the Auto Show the most effective engagement opportunity for automakers and dealers, it’s also the primary fundraising mechanism for the New Car Dealer Association. With that, I urge you to review the insights presented in this issue, and to consider the unbeatable marketing opportunities as you have discussions with automakers and your fellow dealers about show participation.

I’d also like to thank those dealers who took time out of their busy schedules to make the trip to Sacramento for Dealer Day. A record 14 representatives from San Diego dealerships met with assemblymembers and senators to discuss critical issues affecting our industry.

If you were unable to attend Dealer Day, I urge you to take time to meet with representatives from your district. It is imperative that we stay engaged with our local officials so that they understand the importance of our business to the region’s economy and the significant role our dealerships play in their district’s short- and long-term economic health.

Lastly, I want to say what a privilege it has been serving as your NCDA chairman. I am extremely proud of the work the NCDA does on behalf of San Diego County dealers. With the ever-changing landscape of our industry, the NCDA continues to advocate for dealers on issues that affect our day-to-day business. It’s been a pleasure to work with my fellow board members, and I thank them for their dedicated service.

Sincerely,
John Segal